The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
by Cameron S. Foote
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Book Summary Information
Author: Cameron S. FooteEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-09-18
ISBN: 039373207X
Number of pages: 440
Publisher: W. W. Norton
Book Reviews of The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
Book Review: Excellent book if re-directed to the right audience
Summary: 2 Stars
The sub-title of this book is "The Complete Guide to RUNNING a Small Graphic Design or Communications Business" and as such I have given it a 2-star rating. If it was re-titled "The Complete Guide to STARTING a Small Graphic Design or Communications Business" then I would probably give it a 5-star rating for readers based in the USA and a 4-star for those elsewhere.
If you are in position where you are considering starting up your own business or going it alone as a freelancer then this book contains a lot of valuable information and good advice and I would highly recommend reading it before you go any further.
Those outside the USA should be aware that some sections of the book will not be relevant (for example those focusing on company registration procedures and tax issues) as they are based on US law and regulations -but there is still a lot of other good advice.
I would estimate that around 3/4ths of the book focuses on pre start-up and start-up issues so, if like me, you are currently running your own business then much of the content is already redundant and, while the remaining content is informative, this does limit the overall usefullness of the book.
Summary of The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
The freelance designer's bible-a step-by-step guide to successful self-employment.Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.
Every year the market for creative services expands-but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity.
The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed-from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading online.
How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more-and gives you practical, real-world answers and invaluable expert advice.
From launching yourself as a freelancer and managing a multi-person firm to marketing your services and retiring comfortably, this book is a one-stop resource for all creative service professionals on how to run a smooth, effective, and lucrative business. Useful forms and sample business plans are included. 25 illustrations.
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