The Big Red Fez: How To Make Any Web Site Better

The Big Red Fez: How To Make Any Web Site Better
by Seth Godin

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Book Summary Information

Author: Seth Godin
Edition: Paperback
Published: 2002-01-15
ISBN: 0743227905
Number of pages: 112
Publisher: Free Press

Book Reviews of The Big Red Fez: How To Make Any Web Site Better

Book Review: Is your web site turning away customers? FInd out!
Summary: 5 Stars

This is a book for business owners, decision makers, people who hire Web designers, Web designers and people who think they're Web designers. The Web is full of sites that are beautifully coded, full of glorious graphics, very flash-y, and are impossible to use. Find out if your Web site is scaring away customers, supporters, donors and others you want to attract. Seth Godin, former marketing director at Yahoo.com, tells you in plain English how to avoid the most common - and some not-so-common - Web design mistakes and build Web sites that work for you and your customers. Read this book today!

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All The Big Red Fez: How To Make Any Web Site Better Customer Reviews

Summary of The Big Red Fez: How To Make Any Web Site Better

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.

According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.

In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

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