The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
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Book Summary Information
Author: Guy KawasakiEdition: Hardcover
Published: 2004-09-09
ISBN: 1591840562
Number of pages: 240
Publisher: Portfolio Hardcover
Book Reviews of The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Book Review: Invaluable reference tool for anyone considering a startup
Summary: 5 Stars
This book is great for anyone who has been toying with the idea of starting their own business.
I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my passionate desire to open a pub should be more seriously explored.
"The Art of the Start", although not concentrating on pub opening, (How many books actually do?) does provide boatloads of useful information that any entrepreneur, no matter the business, can use. Guy Kawasaki informs and reforms ideas and misconceptions I've had about starting my own business, all in a very "Guy Kawasaki" way. It should also be noted that the foundation for his success plan seems to me to be one of a high standard of ethics and selflessness. I can honestly say that its contents have truly lit a fire in me to pursue my dream.
Now that I finished the book I will be recommending it to my mother who currently has a new business of her own. She'll have to buy her own however, mines not going anywhere.
Summary of The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.The Art of the Start will give you the essential steps to launch great products, services, and companies?whether you are dreaming of starting the next Microsoft or a not-for-profit that?s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST?Great Ideas for Starting Things?including his field-tested insider?s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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