The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki

List Price: $26.95
Our Price: $11.87
You Save: $15.08 (56%)
Availability: Usually ships in 1-2 business days
Buy Used: from $9.99 (click here)
Category: Book
See more book details and other editions

Book Summary Information

Book Reviews of The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Book Review: Curious at first, then disenchanted
Summary: 2 Stars

Summary of The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

General Books

• Business & Investing > Investing
• Small Business & Entrepreneurship > Entrepreneurship
• New Business Enterprises
• General
• General