The Art of Looking Sideways
by Alan Fletcher
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Book Summary Information
Author: Alan FletcherEdition: Hardcover
Published: 2001-08-20
ISBN: 0714834491
Number of pages: 534
Publisher: Phaidon Press
Book Reviews of The Art of Looking Sideways
Book Review: Perfect condition!
Summary: 5 Stars
The product was shipped the next day and got to me quickly. The book is awesome and was in perfect condition when I got it. Thanks!
Summary of The Art of Looking Sideways
Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.ukAlan Fletcher's The Art of Looking Sideways is an absolutelyextraordinary and inexhaustible "guide to visual awareness," a virtuallyindescribable concoction of anecdotes, quotes, images, and bizarre facts thatoffers a wonderfully twisted vision of the chaos of modern life. Fletcher is arenowned designer and art director, and the joy of The Art of LookingSideways lies in its beautiful design. Loosely arranged in 72 chapters withtitles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness,"Fletcher's book, which he describes as "a journey without a destination," is "acollection of shards" that captures the sensory overload of a world that simplycontains too much information. In one typical section, entitled "Civilization,"the reader encounters six Polish flags designed to represent the world, aphotograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon,drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," anda dizzying array of quotations and snippets of information, including the wisewords of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Westerncivilization? I think it would be a good idea." Fletcher's mastery of designmixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw"eye for the strange and profound to produce a stunning book that cannot be read,but only experienced. --Jerry Brotton, Amazon.co.uk
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