The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
by John Assaraf, Murray Smith
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Book Summary Information
Author: John Assaraf, Murray SmithEdition: Hardcover
Published: 2008-05-20
ISBN: 1416561994
Number of pages: 320
Publisher: Atria
Book Reviews of The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
Book Review: An inspiring balance of theoretical and practical
Summary: 5 Stars
As a small-business owner, I was drawn to the title of this book like metal to a magnet. The Answer! The subhead reads: Grow any business, achieve financial freedom, and live an extraordinary life. That's quite a promise. I give this book five stars because of how it delivers on that promise; with a blending of philosophy on how to think more successfully with practical approaches on how to implement that success. It's not just theory, but rather a mix of metaphysical and step-by-step instructions bringing it all down to earth.
"Thought is the most powerful force in the universe." This inspiring idea forms the basis for the theories in this book. The Answer gives you tools to harness your thoughts and turn them into your dreams.
Here's the chapter list:
Introduction: The Question
1. Inside the Box: John's Story
2. The Search for How the World Works
3. The Law of Attraction
4. The Universe Inside Your Brain
5. How to Change Your Mind
6. Your Dream Business
7. The Neural Reconditioning Process
8. Neural Reconditioning FAQs
9. The Important Things: Murray's Story
10. Vision, Focus, Action
11. Your Ideal Customer
12. Innovating Your Business
13. Finding Your Business's DNA
14. Reaching Your Ideal Customer
15. Big Thinking
Conclusion: The Path
Appendix 1: Customer Survey Forms
Appendix 2: The Five Major Industries: Common Hot Buttons
Appendix 3: Distribution Channels, Marketing Strategies, and Marketing Tactics
Appendix 4: The Five Major Industries: Common Distribution Channels and Marketing Strategies
Summary of The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.
In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.
Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.
Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.
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