Talent Is Not Enough: Business Secrets For Designers
by Shel Perkins
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Book Summary Information
Author: Shel PerkinsEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-03-25
ISBN: 0321278798
Number of pages: 392
Publisher: Peachpit Press
Book Reviews of Talent Is Not Enough: Business Secrets For Designers
Book Review: Talent is Not Enough: Business Secrets for Designers
Summary: 5 Stars
Talent is Not Enough: Business Secrets for Designers
Shel Perkins
ISBN-13 978-0-321-70202-9
It truly isn't enough to graduate from a design school anymore. Knowing for example how to navigate your business plan, devise a proposal, and understand the important legal aspects surrounding intellectual property are equally important in order to be successful in this highly-competitive industry. Shel's book bridges all aspects of the design career into one resource. It's a must-read for those starting out. The overview of what to expect and how to grow from a student intern through to owning your own design company (and building your physical space for maximum creative potential) is all here, taken in chronological order.
I found the sections focusing on design teams and hiring and working with a sales rep a refreshing read. Don't be daunted by the book's smaller-than-usual font size: it won't take long to dig in and get through the book from cover to cover.
Even if you're a seasoned professional, there will undoubtably be chapters in the book that will appeal to you. Some of the more in-depth challenges in running a firm are rarely brought up in design courses. I wish there was a book this comprehensive while I was in school.
Shel Perkins, former AIGA (American Institute of Graphic Designers) National Representative and honorary AIGA Fellow, has taught, consulted, managed, and written numerous books and workshops. He currently teaches at the California College of the Arts, the Academy of Art in San Francisco, and the University of California.
Summary of Talent Is Not Enough: Business Secrets For Designers
&> ?Frank Maddocks, President, Maddocks & CompanyThis comprehensive guide includes everything designers need?besides talent?to turn their artistic success into business success. You?ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you?ll learn:
? How to get on the right career path
? How to market your services successfully
? The best way to determine pricing for your services
? How to avoid common legal pitfalls
? How to structure projects for success
? The secrets of successful teams
? How to sustain your business long-term
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:
? Design planning and strategy
? Corporate identity development
? Marketing communications
? Publication and editorial design
? Brand identity and packaging design
? Advertising and promotion design
? Motion graphics
? Environmental design
? Industrial design
? Interaction design
Talent Is Not Enough is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.
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Watch for free chapters online!
www.talentisnotenough.com
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