Taking the Leap: Building a Career As a Visual Artist
by Cay Lang
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Book Summary Information
Author: Cay LangEdition: Paperback
Format: Bargain Price
Published: 1998-04-01
ISBN: N/A
Number of pages: 224
Book Reviews of Taking the Leap: Building a Career As a Visual Artist
Book Review: Outstanding practical guide
Summary: 5 Stars
I read this in an afternoon; I just consumed it. I sure wish this had been a textbook while I was in college! Honestly it made me feel I'd lost time, and what was I waiting for?
Summary of Taking the Leap: Building a Career As a Visual Artist
Most artists would rather focus on art than struggle with the details of a business plan. Now, they can. Based on artist and teacher Cay Lang's popular seminars, Taking the Leap teaches artists how to succeed in today's complex and competitive art world. Offering inside information on how to show at galleries, nonprofit spaces, and museums, as well as a host of nontraditional venues, this behind-the-scenes look at the art world reveals how decisions are made and what artists can expect. Lang explains how to master efficient business skills such a negotiating a deal; making the most of art events, trips, presentations, and phone calls; and preparing top-notch promotional materials such as slides, bios, statements, and cover letters. Including many examples of artists who've found inventive alternatives to the gallery system, she suggests ways artists can by-pass mainstream channels and create their own art scene on their own terms. Filled with joy and encouragement, Taking the Leap recreates the energy and enthusiasm Lang evokes in her classroom and makes it available to artists everywhere.Book Subjects
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