Successful Fundraising : A Complete Handbook for Volunteers and Professionals
by Joan Flanagan
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Book Summary Information
Author: Joan FlanaganEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2002-11-01
ISBN: 0809238462
Number of pages: 336
Publisher: McGraw-Hill
Book Reviews of Successful Fundraising : A Complete Handbook for Volunteers and Professionals
Book Review: Effective fundraising for nonprofits is a team sport. Read this book to learn how to lead and/or play. Two thumbs up!
Summary: 5 Stars
This book provides the reader with time tested ideas on how to raise dependable money from a variety of sources. I really liked this book a lot. I don't know that I can say I like it quite as much as Fundraising for Social Change (ISBN: 0787984558), Fundraising Basics (ISBN: 0763734462), or Effective Fundraising for Nonprofits (ISBN: 1413300944). But it comes close. This book is very well written and well organized.
In Chapter 1 at Figure 1.3 we are introduced to the Individual Donor Development (IDD) diagram that includes the following eight levels (level 1 at the bottom and level 8 at the top):
1. Individual prospects - potential donations
2. Clients - fees for service
3. Customers - product sales
4. Guests - special events
5. Annual donors and members - direct mail, email, the Internet, phone calls
6. Pledgers and frequent donors - credit card and payroll deductions
7. Major donors - person-to-person requests, clubs, memorials, and honorary gifts
8. Planned-gift donors - bequests, insurance, and life income plans
The author has written her book around the IDD diagram. As a result, this book flows very well. It has a wonderful introduction, a good start, and moves logically to the end. After reading this book you should have a good grasp of fundamental principles of fundraising. You should be able to design a sound written fundraising plan. And you should be confident to move forward by implementing the plan you have written. A wonderful book I have read that will coach you in your attempt to write a good fundraising plan is "The Fundraising Planner" (ISBN: 0787944351).
Are you wondering if your NPO is on the right track regarding its fundraising efforts? If so, take a look at pages 19 and 20 in this book where you will find the author's Fundraising Strategy Planning worksheet. After plugging and chugging info into this worksheet you will know how your organizaton is doing and how it can improve. Also, for an overview of the fundraising process in general examine page 21. It's also where the author explains her book and what it is about.
There is no mention of capital campaigns in this book. And prospect research and how to do it is not covered very well. But other books do a good job on these topics. See "Capital Campaigns" (ISBN: 0763730505) regarding CC's. And see "Fundraising Basics" referred to above, and "Building a Strong Foundation" (ISBN: 0871012499) regarding prospect research. I haven't read it, but there is a book devoted to prospect research. See "Prospect Research" (ISBN: 0763751030).
I noticed a few times in the book the following concept: The tried-and-true fundraising system that still works the best is to (1) give your own donation, (2) then ask people you know for money face-to-face, and (3) then send a personal Thank-You note. If you read this book you will get the information you need in order to raise money. It will provide you with the know-how to do it. First, build a broad base of small donors, and then build a longterm relationship with the best ones. It's really just that simple. 5 stars!
Summary of Successful Fundraising : A Complete Handbook for Volunteers and Professionals
There are now more than 1 million nonprofit organizations in the United States. The fundraising industry provides one in every ten jobs and is one of the fastest-growing segments of the economy. In Successful Fundraising, nationally recognized expert Joan Flanagan gives readers the information they need to capture a fair share of available fundraising dollars. Community volunteers and professional fundraisers alike will find helpful tips and advice on time-proven fundraising techniques and the most profitable new ways to successfully raise money.
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