Stretching media dollars: how it was done in a well-targeted California proposition campaign. (media campaign against California's Initiative 197): An article from: Campaigns & Elections
by Peter Fenn, Wayne Pacelle
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Book Summary Information
Author: Peter Fenn, Wayne PacelleEdition: Digital
Audio: English (Published)
Format: HTML
Published: 1996-06-01
ISBN: N/A
Number of pages: 4
Publisher: Campaigns & Elections, Inc.
Summary of Stretching media dollars: how it was done in a well-targeted California proposition campaign. (media campaign against California's Initiative 197): An article from: Campaigns & Elections
This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on June 1, 1996. The length of the article is 1130 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: California Initiative 197 was a proposal to lift the ban on the hunting of mountain lions in the state. Opponents of Initiative 197 had to contend with strong public support for the proposal as well as a relatively small media campaign budget. The initiative was defeated by a wide margin, in large part due to an unconventional media campaign which targeted its markets and focused its efforts only on likely voters.
Citation Details
Title: Stretching media dollars: how it was done in a well-targeted California proposition campaign. (media campaign against California's Initiative 197)
Author: Peter Fenn
Publication: Campaigns & Elections (Refereed)
Date: June 1, 1996
Publisher: Campaigns & Elections, Inc.
Volume: v17 Issue: n6 Page: p44(2)
Distributed by Thomson Gale
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