Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
by Robin Nobles, Susan O'Neil

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Book Reviews of Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement

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Summary of Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement

Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.

One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.

If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain

Topics covered:

• Web site positioning
• Using keywords
• Doorway pages
• Search engine strategies
• Competition reviews
• Preventing problems
• Miscellaneous techniques
• Directories

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