Strategy Maps
by Robert S. Kaplan, David P. Norton
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Book Summary Information
Author: David P. Norton, Robert S. KaplanEdition: Digital
Format: Download: PDF
Published: 2003-12-16
ISBN: N/A
Number of pages: 35
Publisher: Harvard Business School Press
Book Reviews of Strategy Maps
Book Review: A well-written source on mapping strategy
Summary: 5 Stars
This is a comprehensive book on the concept of strategy mapping. It deals with strategy maps as a tool for communicating an organization's vision enterprise-wide in order to enable its better implementation. The book covers the subject in a very detailed but well-organized manner. Theoretical and practical coverage is well balanced. I strongly recommend it as a clearly authoritative source on strategy communication and implementation.
Summary of Strategy Maps
The Balanced Scorecard strategy map provides a framework to illustrate how strategy links intangible assets to value-creating processes. Building a strategy map forces an organization to clarify the logic of how it will create value and for whom. This chapter describes the principles involved in building a strategy map. An illustrative case study is provided.Book Subjects
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