Spent: Sex, Evolution, and Consumer Behavior

Spent: Sex, Evolution, and Consumer Behavior
by Geoffrey Miller

Spent: Sex, Evolution, and Consumer Behavior
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Book Summary Information

Author: Geoffrey Miller
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-05-14
ISBN: 0670020621
Number of pages: 384
Publisher: Viking Adult

Book Reviews of Spent: Sex, Evolution, and Consumer Behavior

Book Review: safe for consumption
Summary: 5 Stars

True to the spirit of this book, I purchased a flawless copy of it at a library book sale for $5 (I believe it was an unread review copy). As an insatiable reader of Evolutionary Psychology books, I immediately read it, even though I have several thousand other books previously purchased from library sales waiting in my queue. This is one of the most entertaining books I have read, both in terms of its academic content and the writing style (the author has a great sense of humor). The book does not assume background knowledge, though I found that it tied together ideas I had previously encountered in books such as "The Moral Animal", The Third Chimpanzee", "The Red Queen", "The Origins of Virtue", "The Economic Naturalist", etc. (all of which I also highly recommend). The description of consumers as narcissists (great spelling bee word, I hope I got it right) and the various discussions of the central six personality traits are quite thought-provoking. The author isn't afraid to discuss issues backed by evidence that are, however, "politically incorrect", such as the negative effects of the dearth of shared norms in culturally diverse communities. The book also stays consistently well-written and informative throughout (i.e. it shows no evidence of the last third of the book being rushed to meet a deadline or padded to meet a length requirement). The section toward the end about consumption taxes and negative/positive externalities should be required reading for everyone.

One final thing I admire about the book. Concerned parties (author, publisher, editor, etc.) didn't submit a fake 5-star first review posted by someone who has only reviewed one book and writes in an obviously promotional style. I think this book will receive great reviews based on merit. I actually read the book and highly recommend it.

Oh, one other thing. The jacket design is superb. The picture reminds me of myself hunting/gathering at Trader Joe's.

Summary of Spent: Sex, Evolution, and Consumer Behavior

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending

Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

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