Social Media for Lawyers: Twitter Edition
by Adrian Dayton
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Book Summary Information
Author: Adrian DaytonEdition: Paperback
Audio: English (Published)
Published: 2009-09-28
ISBN: 1906355630
Number of pages: 83
Publisher: Ark Group
Book Reviews of Social Media for Lawyers: Twitter Edition
Book Review: Twitter - Why?
Summary: 5 Stars
One of the people I have been following on Twitter is @AdrianDayton. (In the world of Twitter, a person puts the @ before a name when you are singling that person out to talk to or follow.)
At the California Bar Association meeting held in San Diego last week, I bought Dayton's book, "Social Media for Lawyers: Twitter Edition." I have been tweeting for the past four months, messing around, having fun, protecting my tweets, and collecting followers of mostly fellow court reporters who thought what I was doing was funny, amusing, and maybe someday would have value.
Reading Dayton's book has opened my eyes to the power of Twitter.
I've been following Dayton on Twitter for the past month, and I find his tweets and story to be informative and positive with action steps. I could tell he is a kind, smart man who wants his followers to be successful.
Dayton writes in his book about the basics of Twitter, how to get started, the theory of Twitter, and how to utilize the power of Twitter particularly as a businessperson. I use the word "businessperson" on purpose. The title of the book reads, "Social Media for Lawyers." I would argue that Dayton's book transcends law and could apply to any business in the service sector. Dayton goes into why one should follow certain people, how to collect information, jump into a relevant conversation, the etiquette of tweeting, and most importantly how to start "contrarian thinking."
Last week I listened to @StephenFairley of The Rainmaker Institute speak, and he used the phrase, "contrarian thinking." That is my new FAVORITE phrase.
I highly recommend Adrian Dayton's new book. It is an easy, fast read. Attorneys would "get it" immediately. Twitter can be fun, but more importantly, it can be a way to create opportunity. Dayton gives you the tool of Twitter to be a social media rainmaker.
Summary of Social Media for Lawyers: Twitter Edition
Your clients and peers are already using Twitter and other social media tools as a critical means of collaboration and business development - are you? This micro-blogging tool has become increasingly popular amongst leading law firms including: Allen & Overy; Weil, Gotshal & Manges; Deacons; McDermott Will & Emery; Dechert LLP and more over the last two years and is now used extensively by forward thinking lawyers to make contacts, share information, acquire new clients, communicate with colleagues and publicise their expertise. Initially dismissed by many as a pointless fad, there are now a growing number of tales of individuals and firms who have had great success from using Twitter to promote themselves or their services. With over six million users and more joining everyday, you simply can't afford not to ensure you are tapping into this vibrant, growing community and taking advantage of the many opportunities it has to offer...Managing Partner's new report - Social Media for Lawyers: Twitter Edition - will show you exactly how Twitter can work for your law firm and how it can quickly become an essential business development tool. The report exposes the myths and guides you to a position where you are regularly bringing in new business to your firm from this thriving and influential community, including CEOs and general counsel of major corporations. Practical advice and proven examples are provided of how to establish trusted relationships and gain new clients with a relatively small amount of effort and, crucially, no initial cost. Social Media for Lawyers: Twitter Edition, written by lawyer Adrian Dayton, will help you: * Overcome objections to using Twitter within your firm; * Engage quickly without looking like a rookie; * Create a Twitter profile that will hook clients in the blink of an eye; * Quickly build a network of relevant contacts and influential people; * Understand the tools/techniques (and the jargon surrounding them) that make Twitter a more powerful networking and business tool than any other social media; * Find prospective clients on Twitter and offer your services to them before your competitors; * Use Twitter to support other marketing activities; * Capture genuine, qualified leads; and, * Keep out of trouble and behave ethically. Adrian Dayton's concise guide even goes a step further to help you turn your existing website into a successful mechanism for capturing new prospects and initiating a conversation that will result in more business for your firm. Social Media for Lawyers: Twitter Edition focuses entirely on how you will bring new clients to your firm by engaging with an already waiting community of people looking for your services.Networks, Protocols & API's Books
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