Social Media Marketing For Dummies

Social Media Marketing For Dummies
by Shiv Singh

Social Media Marketing For Dummies
List Price: $24.99
Our Price: $4.51
You Save: $20.48 (82%)
Availability: Usually ships in 1-2 business days
Buy Used: from $2.42 (click here)
Category: Book
See more book details and other editions


(Click here)
Buy this book at online book store in your country
Canada | UK | Germany | France

Book Summary Information

Author: Shiv Singh
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-10-26
ISBN: 0470289341
Number of pages: 288
Publisher: For Dummies

Book Reviews of Social Media Marketing For Dummies

Book Review: Makes social safe for marketers
Summary: 5 Stars

"Social Media Marketing for Dummies" is the perfect antidote for any marketer who fears that "going social" is something that only consumers do. After reading this book you'll see why businesses large and small have every reason to embrace the social world, too, so long as they are willing to develop a more authentic social voice and become more responsive to consumers. In the tradition of the "For Dummies" series, Shiv Singh's book gives the marketer a gentle nudge into the social world with some practical tips on topics ranging from how to launch a social campaign to applying metrics. By the way, the "For Dummies" title is something of a misnomer. Shiv's insights are quite applicable for experts, too, an example being his chapter on building a Social Influence Marketing mobile campaign. I work closely with Shiv at Razorfish and am lucky to enjoy the benefit of his insights all the time.

Summary of Social Media Marketing For Dummies

Learn how easy it is for your market to get your message

Nowadays, if you?re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog?even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:

  • Use Twitter, blogs, Facebook, and other social media outlets to full advantage
  • Create your own online spokesperson for your brand
  • Identify social media sites that appeal to your target audience
  • Tell which social platform works for which objectives
  • Develop a unique, Google-able voice in social media
  • Optimize your page to attract clicks and customers
  • Set up a program to assess your success and measure your results

Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Marketing Books

Book Subjects
Most talked about in Marketing Books
CIG to Marketing Basics ImageCIG to Marketing Basics
by Macmillan Publishing, MacMillan General Reference
MacMillan Publishing Company; Published: 1998-07-01; Hardcover; Book
Price in other shops: $18.95
Essentials of Marketing ImageEssentials of Marketing
by Joel R. Evans
Prentice Hall College Div; Published: 1984-04; Hardcover; Book
Price in other shops: $41.20
The Big Idea ImageThe Big Idea
by Robert Jones
HarperCollins UK; Published: 2001-11-01; Paperback; Book
Best price: $128.92
The 11 Immutable Laws of Branding ImageThe 11 Immutable Laws of Branding
by LAURA RIES AL RIES
HARPERCOLLINS BUSINESS; Published: 2000; Hardcover; Book
Sur Petition: Creating Value Monopolies When Everyone Else in Merely Competing ImageSur Petition: Creating Value Monopolies When Everyone Else in Merely Competing
by Edward de Bono
HarperCollins Publishers Ltd; Published: 1993-02-01; Paperback; Book
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy ImageMarketing in the Age of Google: Your Online Strategy IS Your Business Strategy
by Vanessa Fox
Wiley; Published: 2010-05-03; Hardcover; Book
Best price: $14.20
Price in other shops: $25.95
Marketing Management, Second Edition ImageMarketing Management, Second Edition
by Russell S. Winer
Prentice Hall; Published: 2003-05-19; Hardcover; Book
Best price: $3.00
Price in other shops: $144.40
Marketing for Hospitality and Tourism ImageMarketing for Hospitality and Tourism
by Philip Kotler, John Bowen, James Makens, James C. Makens
Prentice Hall College Div; Published: 1995-12; Hardcover; Book
Best price: $22.00
Price in other shops: $81.35
The Big Book of Customer Service Training Games (Big Book Series) ImageThe Big Book of Customer Service Training Games (Big Book Series)
by Peggy Carlaw, Vasudha Deming
McGraw-Hill; Published: 1998-09-01; Paperback; Book
Best price: $12.42
Price in other shops: $25.00
Sponsorship Seeker's Toolkit Third Edition ImageSponsorship Seeker's Toolkit Third Edition
by Kim Skildum-Reid, Anne-Marie Grey
McGraw-Hill Book Company Australia; Published: 2008-04-04; Paperback; Book
Best price: $23.03
Price in other shops: $45.00
Similar Books and other products
Web Marketing All-in-One Desk Reference For Dummies ImageWeb Marketing All-in-One Desk Reference For Dummies
by John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
For Dummies; Published: 2009-03-23; Paperback; Book
Best price: $19.96
Price in other shops: $34.99
The Social Media Bible: Tactics, Tools, and Strategies for Business Success ImageThe Social Media Bible: Tactics, Tools, and Strategies for Business Success
by Lon Safko
Wiley; Published: 2010-09-28; Paperback; Book
Best price: $16.25
Price in other shops: $29.95
Twitter For Dummies (For Dummies (Computer/Tech)) ImageTwitter For Dummies (For Dummies (Computer/ Tech))
by Laura Fitton, Michael Gruen, Leslie Poston
For Dummies; Published: 2010-08-02; Paperback; Book
Best price: $12.01
Price in other shops: $21.99
Search Engine Optimization For Dummies ImageSearch Engine Optimization For Dummies
by Peter Kent
For Dummies; Published: 2010-11-02; Paperback; Book
Best price: $16.70
Price in other shops: $29.99
Marketing For Dummies ImageMarketing For Dummies
by Alexander Hiam
For Dummies; Published: 2009-10-05; Paperback; Book
Best price: $8.99
Price in other shops: $21.99
LinkedIn For Dummies ImageLinkedIn For Dummies
by Joel Elad
For Dummies; Published: 2011-03-01; Paperback; Book
Best price: $14.92
Price in other shops: $24.99
Blogging For Dummies ImageBlogging For Dummies
by Susannah Gardner, Shane Birley
Wiley; Published: 2010-02-02; Paperback; Book
Best price: $5.99
Price in other shops: $24.99
Twitter Marketing For Dummies ImageTwitter Marketing For Dummies
by Kyle Lacy
For Dummies; Published: 2009-11-16; Paperback; Book
Best price: $2.48
Price in other shops: $24.99
Facebook Marketing For Dummies ImageFacebook Marketing For Dummies
by Paul Dunay, Richard Krueger
For Dummies; Published: 2011-02-01; Paperback; Book
Best price: $10.00
Price in other shops: $24.99
Social Media Marketing All-in-One For Dummies ImageSocial Media Marketing All-in-One For Dummies
by Jan Zimmerman, Doug Sahlin
For Dummies; Published: 2010-09-21; Paperback; Book
Best price: $15.65
Price in other shops: $29.99
Book store. Illustrated catalog of books on different categories