Social Media Marketing: An Hour a Day
by Dave Evans
List Price:
Our Price: $8.81
You Save: $21.18 (71%)
Availability: Usually ships in 1-2 business days
Category: Book
See more book details and other editions
Book Summary Information
Author: Dave EvansForeword: Susan Bratton
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-10-13
ISBN: 0470344024
Number of pages: 409
Publisher: Sybex
Book Reviews of Social Media Marketing: An Hour a Day
Book Review: Great for beginner who want to learn about Social Media Marketing
Summary: 5 Stars
This book is great for a beginner who tries to come to the understanding of social media. Walking to reader through the book with simple explanation and language step-by-step from the beginning, which is the foundation of social, media to the end when measuring the out come is the key of this book to make it easy to understand. The author, Dave Evans, divided the book into parts and put them in orders to make sure that reader would not be lose if he or she follows the book direction.
Part I of the book is the part where the author make you come to a clear understanding what the reader is exactly dealing with. It is my favorite part. It may be a kindergarten step but it is the most important. He explains from the early social networks to what social media is and what are its important factors. The whole idea of social media is well explain and define that a person likes me who just start dealing with social media for couple of months start to know what other people are talking about when it come to social media. Without understanding of this part, I would not be able to understand the rest.
From Part II to the end, the book starts to follow the Hour a Day format to make it easy for reader to understand. Each day a reader would have a task to accomplish and evaluate how he or she does. Each task will walk a reader though about the question that he or she may have in real life situation and also give he or she a right way of thinking habit that one should have when dealing with social media.
One of the most valuable elements of this book is a case study. Each chapter, the author provides a simple case study that shows how the theory can be apply to real life situation. Sometime the confusion about theory is eliminated by the case study that gives a clearer picture. The one example of useful case study for me that I found while reading this book is featured case of Home Depot in chapter three. The Home Depot case gives me a clear picture of why some company would spend great amount of time to participate in Social Web. It shows me how much it could benefit the company by joining the community rather than ignore the negative content. The Home Depot is a large company therefore they cannot avoid negative content that has been going on around social web. However, the Home Depot did not ignore it or fight back. Instead, it joins and participates on the social web itself by providing how-to videos and allows parents to upload and share their kid picture when they building something with Home Depot equipment at the work shop on Home Depot web site. In this way, Home Depot allows itself to balance the positive and negative contents that happen around the community in social web, which is very powerful.
Summary of Social Media Marketing: An Hour a Day
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.Marketing Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Marketing Books
CIG to Marketing Basicsby Macmillan Publishing, MacMillan General Reference
MacMillan Publishing Company; Published: 1998-07-01; Hardcover; Book
Price in other shops:
Essentials of Marketingby Joel R. Evans
Prentice Hall College Div; Published: 1984-04; Hardcover; Book
Price in other shops:
The Big Ideaby Robert Jones
HarperCollins UK; Published: 2001-11-01; Paperback; Book
Best price: $128.92
The 11 Immutable Laws of Brandingby LAURA RIES AL RIES
HARPERCOLLINS BUSINESS; Published: 2000; Hardcover; Book
Sur Petition: Creating Value Monopolies When Everyone Else in Merely Competingby Edward de Bono
HarperCollins Publishers Ltd; Published: 1993-02-01; Paperback; Book
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategyby Vanessa Fox
Wiley; Published: 2010-05-03; Hardcover; Book
Best price: $14.19
Price in other shops:
Marketing Management, Second Editionby Russell S. Winer
Prentice Hall; Published: 2003-05-19; Hardcover; Book
Best price: $3.00
Price in other shops:
Marketing for Hospitality and Tourismby Philip Kotler, John Bowen, James Makens, James C. Makens
Prentice Hall College Div; Published: 1995-12; Hardcover; Book
Best price: $22.00
Price in other shops:
The Big Book of Customer Service Training Games (Big Book Series)by Peggy Carlaw, Vasudha Deming
McGraw-Hill; Published: 1998-09-01; Paperback; Book
Best price: $12.42
Price in other shops:
Sponsorship Seeker's Toolkit Third Editionby Kim Skildum-Reid, Anne-Marie Grey
McGraw-Hill Book Company Australia; Published: 2008-04-04; Paperback; Book
Best price: $23.01
Price in other shops:
Similar Books and other products
Success Secrets of Social Media Marketing SuperstarsEntrepreneur Press; Published: 2010-06-21; Paperback; Book
Best price: $11.97
Price in other shops:
The Tao of Twitter: Changing your life and business 140 characters at a timeby Mark W. Schaefer
Mark W. Schaefer; Published: 2011-01-29; Paperback; Book
Best price: $6.46
Price in other shops:
Social Media Marketing: The Next Generation of Business Engagementby Dave Evans
Sybex; Published: 2010-10-12; Paperback; Book
Best price: $16.19
Price in other shops:
YouTube and Video Marketing: An Hour a Dayby Greg Jarboe
Sybex; Published: 2009-08-17; Paperback; Book
Best price: $1.68
Price in other shops:
The Social Media Bible: Tactics, Tools, and Strategies for Business Successby Lon Safko
Wiley; Published: 2010-09-28; Paperback; Book
Best price: $16.25
Price in other shops:
Twitter Marketing: An Hour a Dayby Hollis Thomases
Sybex; Published: 2010-01-12; Paperback; Book
Best price: $9.32
Price in other shops:
Facebook Marketing: An Hour a Dayby Chris Treadaway, Mari Smith
Sybex; Published: 2010-05-03; Paperback; Book
Best price: $9.22
Price in other shops:
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenueby Shama Kabani
BenBella Books; Published: 2010-04-06; Paperback; Book
Best price: $10.39
Price in other shops:
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directlyby David Meerman Scott
Wiley; Published: 2011-08-30; Paperback; Book
Best price: $11.97
Price in other shops:
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)by Dave Kerpen
McGraw-Hill; Published: 2011-05-17; Paperback; Book
Best price: $11.28
Price in other shops: