Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
by Frederick L. Allen
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Book Summary Information
Author: Frederick L. AllenEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1995-07-05
ISBN: 0887307515
Number of pages: 544
Publisher: Harper Paperbacks
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Summary of Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
"A clear, convincing, anecdotal, often fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness."-- "The Financial Times"Company Profiles Books
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