Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
by Kristopher B. Jones
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Book Summary Information
Author: Kristopher B. JonesEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-04-07
ISBN: 0470224487
Number of pages: 320
Publisher: Visual
Product features:
- ISBN13: 9780470224489
- Condition: Used - Very Good
- Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Book Reviews of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Book Review: The book is great! Covers SEO, SEM, and affiliate marketing programs
Summary: 5 Stars
I read Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing by Kris Jones from cover-to-cover. Go ahead and buy it! It's really a top-notch book!
Don't let the title fool you. The book covers much more than search engine optimization. It's really a domain spanning book, and one of the first published works that I have seen to integrate search engine optimization (SEO), search engine marketing (SEM), and affiliate marketing programs (AFP). From nearly any perspective, these three areas of expertise all have one overlapping goal --- providing the right content where it will be seen by the right person at the right time. Leveraging support and expertise from Pepperjam, Jones does an excellent job of integrating these three areas into a near seamless package. In this respect, the book is really ground breaking, and a harbinger of things to come in how these areas will be viewed.
The 296 page book has eleven chapters, an introductory history of SEO, and a nine page index. Each of the eleven chapters has a standard organization that is clear and readable. Each chapter begins with a two page overview, with each of topics that the chapter covers in easy-to-read callout boxes, along with a larger callout box providing information on some unique concept or tool related to the chapter. The remainder of the chapter is divided into sections corresponding to the callout boxes in the two-page chapter introduction. It is a really neat layout that is effective and efficiency for both a complete read and returning to for a reference.
The eleven chapters are: Getting started with SEO, keyword generation, creating pages, basic Website structure, advanced Website structure, creating content, creating communities, building links, using Google analytics, social media optimization, creating pay-for-click campaigns, optimizing PPC campaigns, optimizing for niche search engines, monetizing traffic, and installing SEP plug-ins.
As a person active in the areas of SEO and SEM, I was interested in the book's topics but, honestly, really thought that I wouldn't learn much that was new to me. I was totally wrong! The chapters are packed with worthwhile information in a `how-to' format. I learned loads of worthwhile and actionable information.
In any book that I review, I try to find something that one could improve upon. One suggestion that I would have is a reference list at the end of each chapter pointing to further reading on chapter topics. This would broaden the audience from primarily practitioners to include also educators, trainers, and researchers. However, this is nick picking.
The book is great!
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Summary of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.Multilevel Books
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