Search Engine Optimization: An Hour a Day
by Jennifer Grappone, Gradiva Couzin
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Book Summary Information
Author: Gradiva Couzin, Jennifer GrapponeEdition: Paperback
Published: 2006-06-13
ISBN: 0471787531
Number of pages: 336
Publisher: Sybex
Book Reviews of Search Engine Optimization: An Hour a Day
Book Review: Paced learning program has benefits and issues
Summary: 3 Stars
The book is well written and easy to read but having said that I find that the downloadable workbooks (of which there are a number) are of little value and far too basic.
I also would have liked the book written in 2 sections - Got on with it and Go through the Lessons whereas the book is simply 'Go through the Lessons' without a sensible way to read through and garner useful info.
The paced structure is, I find, limiting rather than enlightening.
Mind you for people who learn differently to me this book could be a veritable goldmine of information and could lead then toweards being very competent SEOers.
Summary of Search Engine Optimization: An Hour a Day
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.Web Marketing Books
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