Search Engine Optimization: An Hour a Day
by Jennifer Grappone, Gradiva Couzin
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Book Summary Information
Author: Gradiva Couzin, Jennifer GrapponeEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-04-14
ISBN: 0470226641
Number of pages: 384
Publisher: Wiley Publishing
Accessories:
- SEO: Search Engine Optimization Bible
- Search Engine Optimization For Dummies, Second Edition (For Dummies (Computers))
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
- Social Media Marketing: An Hour a Day
- Web Analytics: An Hour a Day
Book Reviews of Search Engine Optimization: An Hour a Day
Book Review: A truly great book!
Summary: 5 Stars
Search Engine Optimization is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and continues to do so.
The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a provocative blog. Once you know what you want, you can start thinking about how to tailor your approach to SEO to meet those goals. Several downloadable worksheets are referred to, and the explanations on how to use them and how they are interrelated are clear and logical.
Many who read this book will be optimizing their own websites; but for those who are fortunate enough to have colleagues on whom they can draw, a number of suggestions for how to obtain their willing assistance are offered. There also is a 50-page chapter devoted to a four week plan on how to get ready to implement your SEO Plan.
The Plan itself covers three months and includes a systematic method for accomplishing the most important optimization tasks in the first instance, and then establishing the habit of checking them regularly thereafter.
At the rate of one hour per day, the average reader should be able to implement the entire program in four months, which is the intent of the book. Those who are more experienced at SEO may be able to complete the program in less time. Four months may seem like a long time, but as I said at the beginning, it is complicated. There is much to remember; and because the Internet doesn't stand still, neither can the SEO process. Although there were a couple of URLs that no longer worked, the authors responded promptly to my e-mail asking for their assistance after I pointed this out to them.
On a final note, I need to say that I couldn't disagree more with the reviewer who thought the book was "poorly organized." Quite to the contrary, it is well organized and well-thought out. I warmly commend it to all who want to increase their Web presence.
Bruce Hoag, PhD
Co-author Managing Value-based Organizations: It's Not What You Think (New Horizons in Management Series)
http://www.p-advantage.com
Summary of Search Engine Optimization: An Hour a Day
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.Online Searching Books
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