Search Engine Optimization All-in-One For Dummies

Search Engine Optimization All-in-One For Dummies
by Bruce Clay, Susan Esparza

Search Engine Optimization All-in-One For Dummies
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Book Summary Information

Author: Bruce Clay, Susan Esparza
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-04-27
ISBN: 0470379731
Number of pages: 768
Publisher: For Dummies

Book Reviews of Search Engine Optimization All-in-One For Dummies

Book Review: Marketing Managers Dream Book for SEO
Summary: 5 Stars

Hi, my name is April and I am the Business Manager for Snow and Carpio, PLC law firm in Arizona. We specialize in Workers' Compensation and Social Security Disability Law.
While on a mission to assist our firm in becoming Internet and social media savvy, I realized that creating blogs, social media accounts and other means of advertising our firm would not do us any good if I could not get that information in front of people.

It has been said that most people to not look page the first SERP. What that meant to me was that I needed to ensure that we were on page 1! SEO All-in-One for Dummies allowed me the knowledge I needed in a very easy, to read and follow book to allow me to complete this task.

I would recommend this book to anybody who is trying to promote their business in the new age of Internet Marketing Technology.



April Snow, Business Manager
Snow and Carpio, PLC
55 East Thomas Road, First Floor
Phoenix, AZ 85012
602-532-0700
520-647-9000
www.snowcarpio.com
[...]


Summary of Search Engine Optimization All-in-One For Dummies

If you have a business, you want your Web site to show up quickly when people search for what you?re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!

Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You?ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

  • Book I explores how search engines work and which ones offer the best exposure
  • Learn to develop a keyword strategy and be competitive with Books II and III
  • Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
  • Tips in Book VI show how to line up relevant links for a better search showing
  • Book VII shows how to get more from your server and content management system
  • Discover how to measure your site?s success in Book VIII
  • Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
  • Use SEO and Book X tips to build your brand

With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

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