The Sales Bible: The Ultimate Sales Resource
by Jeffrey Gitomer
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Book Summary Information
Author: Jeffrey GitomerEdition: Hardcover
Audio: English (Published)
Format: Bargain Price
Published: 1994-11-22
ISBN: N/A
Number of pages: 342
Book Reviews of The Sales Bible: The Ultimate Sales Resource
Book Review: The Ted Williams of Sales
Summary: 5 Stars
Okay - full disclosure - I know the author and consider him a friend. He's also a client, and I've used his techniques to sell to him! That may be the only thing you need to know about this book.
Jeffrey Gitomer may not be the greatest salesman of all time - St. Paul, Zig Ziglar, Earl Nightingale, Dale Carnegie - there may be a few others who rank above him. Time will tell. But Jeffrey has written a book strictly devoted to selling which synthesizes the combined wisdom of all of the published salemen who have gone before him, with the practical knowledge that he has gained from a lifetime selling anything and, eventually, everything. I believe Jeffrey's position in the business world is similar to Ted Williams's in baseball.
As a kid, I remember reading Ted Williams's classic book, "The Science of Hitting." Hitting a pitched baseball is the most difficult skill in all of sports. Williams' book explained that the toughest part of hitting isn't the hand-eye coordination, it is the disciplined approach to preparation and pitch selection - the mental game, that counts. Williams' classic graphic of the strike zone filled with 77 baseballs, each baseball containing a batting average, was worth the price of the book, and an enduring image for baseball lovers. Williams was a great hitter - maybe not as significant as Babe Ruth, or with as high an average as Ty Cobb, but his most enduring legacy was the best book ever written about hitting. And, it's not about fancy tricks, it's about repetition and discipline.
I believe selling is the toughest skill to learn in business. The art of persuasion doesn't come naturally to most people, and some prospects give you more late breaking movement than a Papelbon "slutter" or a Rivera cutter. Jeffrey Gitomer's book helps you perfect the skills that you need to survive and prosper in what could otherwise be a difficult and discouraging world. Are you just getting started? Read the book of Rules. Do you need to cold call? There's a chapter that will give you steps to follow. Need a refresher - the principles are all summarized on handy flash cards and a computer disk. The 72 questions are like Ted Williams' 77 baseballs - designed to get you to focus on what you need to do to raise your average.
I've read the reviews already posted and I can't believe the handful of people who gave this book 1, 2 or even 3 stars - they must be ex-girlfriends or jealous husbands. Those looking for fancy tricks and clever schemes don't get it - that's too complicated, and, worse, destined for a one-time-only sale, or embarrasing failure. Learn the basics, and this book distills the best selling advice of hundreds of other authors, as well as Gitomer's years of Sales Moves columns.
Note - The Sales Bible distills those columns, and doesn't just reprint them as some authors with a regular newspaper gig are prone to do. This is a book that is intended to be USED, not just read. If you're looking for the "History of Great Sales," keep looking. If you're a saleman or an entreprenuer (which means you're that and more) buy this book, and learn from a true Hall of Fame salesman!
Summary of The Sales Bible: The Ultimate Sales Resource
Salespeple are looking for one thing...answers. In The Sales Bible, Jeffrey Gitomer describes methods and techniques that really work--every day, in real-world selling situations. In short...answers. Carry it with you--overcome objections as they happen. Read one short chapter in The Sales Bible and watch your sales results improve immediately. The book is a gold mine of practical, hands-on information for sales professionals, with tips that include:
The Flash Cards
Twenty-four pocket-sized flash cards are included for last-minute review before a crucial sales call or for a quick shot of motivation between appointments.
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