SWOT Analysis II: Looking Inside for Strengths and Weaknesses
by Harvard Business School Press
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Book Summary Information
Author: Harvard Business School PressEdition: Digital
Audio: English (Published)
Format: Download: PDF
Published: 2005-06-16
ISBN: N/A
Number of pages: 17
Publisher: Harvard Business School Press
Summary of SWOT Analysis II: Looking Inside for Strengths and Weaknesses
Competitive strategy begins with the iterative assessment of the external environment and the organization's internal capabilities. This process of looking outside as well as inside is known to strategic planners by the acronym "SWOT": Strengths, Weaknesses, Opportunities, and Threats. This chapter addresses three of the most important areas in which a company's internal strengths and weaknesses should be evaluated and presents a nine-step method for conducting your evaluations.General Books
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SWOT Analysis I: Looking Outside for Threats and Opportunitiesby Harvard Business School Press
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