Rethinking Employee Communications: A Strategic Analysis (Jim Lukaszewski's Strategy Newsletter)
by James E. Lukaszewski
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Book Summary Information
Author: James E. LukaszewskiEdition: Digital
Format: Download: PDF
Published: 1999-03-15
ISBN: N/A
Number of pages: 6
Publisher: PR Reporter
Summary of Rethinking Employee Communications: A Strategic Analysis (Jim Lukaszewski's Strategy Newsletter)
?Who are they? Who are those people who come to work here every day? What are they about? Why can?t we communicate with them? Why won?t they listen? Why won?t they just do what they?re told to do?? ? the words of countless frustrated managers. Getting through to workers to influence their behavior, attitudes, and work habits is one of the most frustrating aspects of organizational management. How can senior executives, supervisors, and managers generate enough loyalty, enough motivation, enough focus to move the organization forward each day despite rumors, uncertainty, ?failed opportunities?, abrupt shifts in direction, obvious mistakes in decision making, and the daily sense that there really is no one in charge, no plan, or no strategy in place to meet future contingencies. The greatest continuing area of weakness in management practice is the human dimension. In good times or bad, there seems to be little real understanding of the relationships between managers, among employees, and interactions between the two. When there are problems, everyone acknowledges that the cause often is a ?communications problem.? So now what? Enter the management communications strategist whose objective is to rethink, refocus, and then restructure the goals and objectives of this critical part of effective organizational management. Here?s how it might work - STEP 1: IDENTIFYING AND CHALLENGING ASSUMPTIONS - the analysis begins by challenging some of the more closely held assumptions that appear to underlie modern employee communications theory. 1. Employee communications is a staff function owned collaboratively (or combatively) by public relations and human resources. 2. More communication is better. 3. Message uniformity and consistency are key ingredients to effective delivery and reception. 4. The manager?s role is to run the business. 5. Just tell the story right and employees will know what to do.Business & Investing Books
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