Research Books


No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich Best Price: $11.47 Geat information if you want to understand the buying habbits of the affluent.A must read!	The Long Tail: Why the Future of Business is Selling Less of More Best Price: $4.00 PROS: Well written, fluid prose, clear headers guide the reader, useful observations on how the...	Why We Buy: The Science Of Shopping Best Price: $6.40 i read the book because of the title, i'm kind of interested in how we tick, and though i don't...	Marketing Metrics: 50+ Metrics Every Executive Should Master Best Price: $25.79 While most of these metrics are true, they are not always relevant. I guess if you use it as a...	Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Best Price: $17.49 By way of full disclosure, I was a graduate assistant for Jerry Zaltman when he was a Professor...



The 22 Immutable Laws of Branding Best Price: $10.00 Good for branding basics, but once it dives into the "new world of the Internet" it...	Authenticity: What Consumers Really Want Best Price: $16.57 The authors, Gilmore and Pine, present an indubitable assertion that being real in today's...	Emotional Branding: The New Paradigm for Connecting Brands to People Best Price: $11.00 As a personal branding coach, I have read many books and publications watching for trends, and...	Can't Buy My Love: How Advertising Changes the Way We Think and Feel Best Price: $4.35 My title says it all. It's very informative and allows the reader to understand why she/he...	Consumer Behavior Best Price: $19.99 Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an...



Consumer Behavior (9th Edition) Best Price: $49.72 With a strong empirical and market segmentation approach, this book focuses on how the Internet...	How Customers Think: Essential Insights into the Mind of the Market Best Price: $10.20 Disappointing. If you have read some bestsellers touching on with recent findings in...	Innovation: The Five Disciplines for Creating What Customers Want Best Price: $8.45 This book is not about innovation - it is about focus on what adds value instead of...	Consumer Behavior with DDB Life Style StudyTM Data Disk Best Price: $90.30 Consumer Behavior , 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of...	Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History Best Price: $12.25 Anyone interested in persuasion needs to have some historical context and Cone gives it to us. ...

Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye Best Price: $5.99 The right person could have taken this theme and written a really valuable and useful book. ...	Consumer Behavior Best Price: $23.00 Useful book, includes thinking on both consumer behavior and relevant market strategies. Good...	Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus Best Price: $11.99 This is the biggest bargain available. To be able to read the various paths to success...	The Lovemarks Effect: Winning in the Consumer Revolution Best Price: $11.89 Lovemarks is the coined phrase Kevin Roberts CEO of Saatchi & Saatchi uses to describe...	Born to Buy: The Commercialized Child and the New Consumer Culture Best Price: $5.75 Well researched and horrifying, it's all true. You may want to pick up a book on homeschooling...

Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment Best Price: $10.69 I knew who my target market was, fortunately. Now I have the concepts and the tools to create...	Ethical Theory and Business (7th Edition) Best Price: $25.98 Used for one of my MBA courses. I wish the book had explained more in detail on how one...	Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes Best Price: $12.97 We all have causes. These are the good things in life that make us human and happy. Most times,...	Focus: The Future of Your Company Depends on It (Collins Business Essentials) Best Price: $4.99 I have been a fan of Al Ries for years, ever since reading Positioning: The Battle for Your...	Sales Forecasting Management: A Demand Management Approach Best Price: $55.76 Best book of Sales Forecasting I have read, especially the chapters on forecast accuracy...

Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing) Best Price: $44.85 I used the 5e/International Edition of the book "Marketing Strategy: A Decision-Focused...	Consumer Behavior Best Price: $85.00 This book is a strategic look at consumer behavior in order to guide successful marketing...	The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies Best Price: $6.11 The Chasm Companion is written in a more academic style than the books written by Geoffrey...	Going Broke: Why Americans Can't Hold On To Their Money Best Price: $13.19 Going Broke is a excellent book on why Americans cannot hold on to their money and stay out of...	Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business Best Price: $6.98 Would that it were true, but I'm afraid I'm in nearly total agreement with JimR's negative...

Married to the Brand: Why Consumers Bond with Some Brands for Life Best Price: $3.88 Why do some consumers bond to brand names for life? Sixty years of Gallup research into consumer...	Marketing Research Essentials with SPSS Best Price: $50.90 I had to buy this for a class and haven't really read much of it. I found it to be really dense...	BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman Best Price: $4.13 I recently purchased "Boom" and really enjoy reading it. I am a Baby Boomer myself and...	Marketing Research with SPSS 13.0 Student Version for Windows (5th Edition) Best Price: $55.00	The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present Best Price: $15.57 In the long eighteenth century, new consumer aspirations combined with a new industrious...

Essentials of Marketing Research Best Price: $76.00 Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of...	Marketing Research Best Price: $24.99 Everything was as seller stated, a brand new book on time! Very happy witht the purchase!	The Future of Competition: Co-Creating Unique Value with Customers Best Price: $0.63 Caveat - I see most things from a marketer's prospective, hence, I read this book in that...	Trillion-Dollars Moms: Marketing to a New Generation of Mothers Best Price: $10.57 I really enjoyed this book. It opened my eyes to a different way of looking at marketing to...	Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy Best Price: $3.41 I am always looking for what I think is the best sales book to recommend. This is the book for...

Cars and People: How to Put the Two Together Best Price: $10.59 While the information obtained from reading this book was informative, I thought it was kind of...	Brands and Branding (The Economist Series) Best Price: $20.00 Taken together, the book demionstrates how leading companies are ceasing to be collections of...	Economic Issues for Consumers : Best Price: $8.88 This text takes a practical, applied approach to consumer issues by presenting current...	Marketing Research (Mcgraw Hill/Irwin Series in Marketing) Best Price: $54.75 Suffice it to say, it was an assigned text in an upper division college course. Suffice it to...	Shocked, Appalled, and Dismayed! How to Write Letters of Complaint That Get Results Best Price: $3.48 Clearly this book provides the basics on writing letters of complaint. Most of it is just...

The Culting of Brands: Turn Your Customers into True Believers Best Price: $13.98 This book is out of print. I don't even recall where I heard about it. As a whole it's an...	Skills for Consumer Success (with CD-ROM) Best Price: $36.37 As textbooks go, this one was amazing. Not only was it helpful for the online class, but also it...	Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires Best Price: $27.00 This book is very practical and has many workable ideas that will work in the academic...	Herd: How to Change Mass Behaviour by Harnessing Our True Nature Best Price: $16.72 The content of this book is not what I expected, and after reading it cover to cover, I believe...	PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Best Price: $11.55 The power of the purse may be the most potent tool available to protect the environment. As...

Consumer Behavior with DDB Life Style StudyTM Data Disk Best Price: $90.00 This is a fine reference work that is both up-to-date and with lots of case studies. I have used...	The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy Best Price: $2.50 If you can read the title, there's not much of a point in reading the rest of the book...except...	Survey Research Handbook (Paperback) Best Price: $72.95 This is a great ad-on for those using the Vanguard Software Vista online survey program. It...	Understanding Research: Becoming a Competent and Critical Consumer Best Price: $27.99 This is a good book for breaking down and analyzing research papers. It goes step by step and...	The Market Research Toolbox: A Concise Guide for Beginners Second Edition Best Price: $40.00 I was very disappointed at the book overall. I bought the book based upon the raving user...

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See also for Research Books

Marketing