Redefining Global Strategy: A Harvard Business School Press Book Summary in Partnership with getAbstract
by Pankaj Ghemawat
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Book Summary Information
Author: Pankaj GhemawatEdition: Digital
Audio: English (Published)
Format: Download: PDF
Published: 2007-10-25
ISBN: N/A
Number of pages: 5
Publisher: Harvard Business School Press
Summary of Redefining Global Strategy: A Harvard Business School Press Book Summary in Partnership with getAbstract
In our supposedly globalized economy, businesses are advised to charge across borders as if the whole world were one seamless, flat marketplace. But the world isn't so flat after all. Businesses that don't take into account specific political, cultural, and economic differences are set up to fail. In this book, professor and strategy consultant Pankaj Ghemawat offers a reality-based view of globalization--and practical tools to help your business cross borders profitably.General Books
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