Reach Higher: Long-cycle Strategies for a Short-cycle World
by Ed Friedrichs
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Book Summary Information
Author: Ed FriedrichsEdition: Paperback
Published: 2006-09-01
ISBN: 0975565478
Number of pages: 336
Publisher: The Greenway Group
Book Reviews of Reach Higher: Long-cycle Strategies for a Short-cycle World
Book Review: It's a Book about Business and Architecture
Summary: 5 Stars
I really enjoyed this book for a lot of reasons. First, it is a book about the practical aspects of running an ever-changing, always evolving business. Ed fills the pages with his own insights and his take on the advice of business gurus, almost always positive. Next, the book is an intriguing commentary on the history of Gensler, a world class architecture firm.
Well worth it if you are a fan of business books, a must if you are interested in the business of architecture.
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