Rain Making: The Professional's Guide to Attracting New Clients
by Ford Harding
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Book Summary Information
Author: Ford HardingEdition: Paperback
Format: Bargain Price
Published: 1994-08-31
ISBN: N/A
Number of pages: 287
Book Reviews of Rain Making: The Professional's Guide to Attracting New Clients
Book Review: A must buy book!
Summary: 5 Stars
I read ed.1 in 1995 and found it a terrific resource. Ed.2 has been completely rewritten with much new material, so it is a essentially new book. Every client I work with has service as a significant part of their revenue. This book is the definitive guide to sales and marketing of services. It is clearly written, making it an easy read, but there is so much pragmatic material on measuring and implementing these tested and true ideas, that this should be your revenue bible. Buy it, read it, and keep it close.
Also check out Ford's site and blog
Summary of Rain Making: The Professional's Guide to Attracting New Clients
In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how-even if you've never sold a product in your life-you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:- Write articles for professional publications
- Make cold calls like a sales pro
- Network to build a lasting customer base
- Develop a winning sales strategy
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