Publish and Prosper: Blogging for Your Business
by DL Byron, Steve Broback
List Price:
Our Price: $8.70
You Save: $18.29 (68%)
Availability: Usually ships in 1-2 business days
Buy Used: from $0.01 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: DL Byron, Steve BrobackEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-06-11
ISBN: 0321395387
Number of pages: 200
Publisher: New Riders Press
Book Reviews of Publish and Prosper: Blogging for Your Business
Book Review: Read this book before you start a business blog
Summary: 5 Stars
When used in the context of the Internet, blog is an abbreviation for weblog and refers to an online journal. The most advanced blogs allow readers to contribute to the journal, creating an inline discussion group. Many businesses have found blogs to be a valuable tool in increasing their internal and external communications. Internally, a blog can serve as an online discussion group between employees, where issues can be resolved and decisions made. By doing so online, the participants do not have to leave their offices and can contribute, even though they may be a continent away. The online community of blogs is known collectively as the blogosphere.
Externally, some companies are using blogs to maintain better communications with their customers. However, this is not without risk, in that the solicitation of feedback can lead to a great deal of negative expression. The fact that these negative comments will be there for all to see unnerves some people to the point where they are reluctant to insert their company into the blogosphere.
This book is not technical by any means, written at the level of the manager. It is also not evangelical in any way, the advantages and disadvantages of using blogs are clearly and completely stated. It is by now a cliché, but it is also true that blogging is like everything else. If you take the time and make the appropriate effort, blogging can return substantial rewards. However, if that is not done, it will be a disaster that will explode very quickly. Word travels fast in the blogosphere, which is an advantage if you are doing it right and a severe detriment if you are not.
There are signs that the blogosphere may alter marketing as we now know it. To many people, marketing is an area of loud hype and dubious claims made by people who really don't understand the product they are trying to sell. I am one of the many people, when I read a testimonial I wonder if the person being "quoted" really said that or meant it if they did say it. In the blogosphere, people who are users of the product can honestly state their experiences. It also gives the producer an opportunity to get more and better feedback from their customer. As the concept of blogging continues to develop as a marketing tool, the era of marketing by hype may begin to pass from the scene. I for one will feel no sadness if and when this occurs.
If you are a manager and have heard about blogs but don't know what they are or how they can be used, then this book is right for you. The messages are clear, complete and will prove invaluable if you are considering or planning an entry into the blogosphere.
Summary of Publish and Prosper: Blogging for Your Business
While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It?s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
Written from the business person/designer?s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-?n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
Marketing Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Marketing Books
CIG to Marketing Basicsby Macmillan Publishing, MacMillan General Reference
MacMillan Publishing Company; Published: 1998-07-01; Hardcover; Book
Price in other shops:
Essentials of Marketingby Joel R. Evans
Prentice Hall College Div; Published: 1984-04; Hardcover; Book
Price in other shops:
The Big Ideaby Robert Jones
HarperCollins UK; Published: 2001-11-01; Paperback; Book
Best price: $128.92
The 11 Immutable Laws of Brandingby LAURA RIES AL RIES
HARPERCOLLINS BUSINESS; Published: 2000; Hardcover; Book
Sur Petition: Creating Value Monopolies When Everyone Else in Merely Competingby Edward de Bono
HarperCollins Publishers Ltd; Published: 1993-02-01; Paperback; Book
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategyby Vanessa Fox
Wiley; Published: 2010-05-03; Hardcover; Book
Best price: $15.06
Price in other shops:
Marketing Management, Second Editionby Russell S. Winer
Prentice Hall; Published: 2003-05-19; Hardcover; Book
Best price: $3.00
Price in other shops:
Marketing for Hospitality and Tourismby Philip Kotler, John Bowen, James Makens, James C. Makens
Prentice Hall College Div; Published: 1995-12; Hardcover; Book
Best price: $22.00
Price in other shops:
The Big Book of Customer Service Training Games (Big Book Series)by Peggy Carlaw, Vasudha Deming
McGraw-Hill; Published: 1998-09-01; Paperback; Book
Best price: $12.41
Price in other shops:
Sponsorship Seeker's Toolkit Third Editionby Kim Skildum-Reid, Anne-Marie Grey
McGraw-Hill Book Company Australia; Published: 2008-04-04; Paperback; Book
Best price: $23.07
Price in other shops:
Similar Books and other products
Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Businessby Robert W. Bly
Thomas Nelson; Published: 2007-01-16; Hardcover; Book
Best price: $2.59
Price in other shops:
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Editionby David Meerman Scott
Wiley; Published: 2010-01-12; Paperback; Book
Best price: $24.98
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenueby Shama Kabani
BenBella Books; Published: 2010-04-06; Paperback; Book
Best price: $10.26
Price in other shops:
Google Blogger For Dummiesby Susan Gunelius
For Dummies; Published: 2009-02-03; Paperback; Book
Best price: $14.95
Price in other shops:
Social Media Marketing: An Hour a Dayby Dave Evans
Sybex; Published: 2008-10-13; Paperback; Book
Best price: $8.89
Price in other shops:
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)by Ann Handley, C. C. Chapman
Wiley; Published: 2010-12-07; Hardcover; Book
Best price: $13.83
Price in other shops:
Blogging for Fame and Fortuneby Jason R. Rich
Entrepreneur Press; Published: 2009-04-01; Paperback; Book
Best price: $6.75
Price in other shops:
Blogging For Dummiesby Susannah Gardner, Shane Birley
Wiley; Published: 2010-02-02; Paperback; Book
Best price: $5.73
Price in other shops:
Blogging for Business: Everything You Need to Know and Why You Should Careby Shel Holtz, Ted Demopoulos
Kaplan Publishing; Published: 2006-02-01; Paperback; Book
Best price: $8.70
Price in other shops:
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Incomeby Darren Rowse, Chris Garrett
Wiley; Published: 2010-04-26; Paperback; Book
Best price: $11.46
Price in other shops: