Public Relations Books


The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Best Price: $15.50 The book is a an excellent introduction to the new e-PR and e-marketing techniques, and full of...	Word of Mouth Marketing: How Smart Companies Get People Talking Best Price: $15.00 Whether it's with your local barber or with your next-door neighbor, you talk about your...	Practice of Public Relations, The (10th Edition) Best Price: $113.28 The book arrived in a timely manner and it was in the condition that I expected. I would order...	Public Relations: Strategies and Tactics (9th Edition) Best Price: $97.35	Economics of Public Issues, The (15th Edition) Best Price: $20.48 Best to read this one after Intro to Microeconomics or in a class where the instructor can set...



Advertising and Integrated Brand Promotion Best Price: $27.25 I have this as a reference book and I just love it. It's great to have in your personal design...	Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities Best Price: $12.46 Unbelievable amount of research on the topic. Finished the book in two sittings because I...	Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them Best Price: $10.48 This year, Peter Shankman has shown why he is a creative force to be reckoned with. Perhaps his...	Effective Public Relations (9th Edition) (Effective Public Relations) Best Price: $116.39 This is a very good text for an overview of public relations, and is one recommended by PRSA as...	Confessions of an Advertising Man Best Price: $10.14 This is a classic written by one of the legends of advertising. It is well written and easy to...



Public Relations: Strategies and Tactics (8th Edition) Best Price: $39.99 I have used previous editions in the classroom but this one is even more thorough and has...	Public Relations Writing and Media Techniques (5th Edition) Best Price: $67.99 While the book does a good job by touching on many -- if not all -- aspects of public relations...	Public Relations: Strategies and Tactics, Study Edition (8th Edition) Best Price: $27.99 How about Pearson Education, taking a best selling PR book and adding tear-out quizzes! ...for...	Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Best Price: $8.24 A simply unputdownable book that I read over the weekend and finished during an extended lunch...	Strategic Planning for Public Relations Best Price: $45.49 It is a comprehensive textbook with a nice blend of theory and practice. Right now, it's one of...

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Best Price: $19.44 This is an interesting and useful book especially if a researcher is interested in the impact of...	Public Relations Cases Best Price: $74.78 I read this book for a class; changed my major to public relations the day I read the last page....	Public Relations Writing: The Essentials of Style and Format Best Price: $53.50 The title of this book doesn't reflect its very broad coverage. Indeed, the book discusses a...	The Fall of Advertising and the Rise of PR Best Price: $4.20 The Fall of Advertising and The Rise of PR is a well-argued case on the role of PR versus the...	The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism) Best Price: $47.23 Students who are learning to write various PR materials will find the book's examples and...

Media Training 101: A Guide to Meeting the Press Best Price: $14.94 I found the book to be useful as a beginners guide to the media and media relations. It is a...	Software Product Management Essentials Best Price: $23.71 Unfortunately I cannot bring myself to rate any published book with as many grammatical errors...	Team Rodent : How Disney Devours the World Best Price: $4.64 Hiassen puts his background as a jounalist to work. With the combination of quality research...	Cengage Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books) Best Price: $47.34 This book gives good insight into the PR field and makes good reading material	The Handbook of Strategic Public Relations and Integrated Communications Best Price: $31.65 I think this is one of the most comprehensive and cientific book on Public Relations and...

Public Relations Practices: Managerial Case Studies and Problems (7th Edition) Best Price: $87.02 This book should be required for everyone even thinking about entering the field of public...	The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible Best Price: $16.47 .....unless you are ready to start making lots of money with your newsletters! We were getting...	Full Frontal PR: Building Buzz About Your Business, Your Product, or You Best Price: $7.49 As someone who has practiced public relations for decades, I found this pedestrian and not at...	Public Relations: A Values-Driven Approach (4th Edition) Best Price: $62.48 The book is in good condition and arrived quickly after the order was placed. I'm satisfied...	Human Relations: Interpersonal Job-Oriented Skills (9th Edition) Best Price: $33.95 Accomplished author and national speaker, Andrew DuBrin brings his expertise of Human Relations...

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Best Price: $11.81 David Aaker might be the Kottler of brand strategy. Brand strategy is not an exact science....	Public Relations in Schools (4th Edition) Best Price: $76.80 This book emphasizes public relations in public schools as an integral administrative function....	Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Best Price: $4.98 Guerrilla Marketing has excellent publicity samples and templates that you can model. It's...	Public Relations: The Complete Guide Best Price: $35.97 I bought this book after reading many of the great editorial reviews, quotes, and customer...	PR 2.0: New Media, New Tools, New Audiences Best Price: $14.99 I have to start out by saying that I've already sent copies of PR 2.0 to most of my clients....

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) Best Price: $25.00 I will be using Sandra's title as a recommended resource in my upcoming High Profile Hiatus:...	Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition Best Price: $10.86 Get Slightly Famous by Steven van Yoder is a book every small business owner should take the...	PR! - A Social History of Spin Best Price: $8.38 I read "Captains of Consciousness" by the same author before I purchased this book....	Public Relations For Dummies (For Dummies (Business & Personal Finance)) Best Price: $10.75 I was foolish enough to buy this from Amazon and it convinced me never to buy again any title...	The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage Best Price: $7.26 I had hoped that this book would have some original and unusual approaches instead of just being...

Public Relations Writing: Form & Style (with Errata Sheet) Best Price: $90.96 This is a great PR book. It has all of the essentials for PR writing along with general PR...	The Public Relations Writer's Handbook: The Digital Age Best Price: $28.48 I don't consider myself a particularly good writer, and I know for a fact that I couldn't market...	Cases in Public Relations Management Best Price: $63.54 Intended for a junior/senior level course in Public Relations, this case study textbook takes a...	Adventures in Public Relations: Case Studies and Critical Thinking Best Price: $53.60	Public Relations: The Profession and the Practice Best Price: $100.00

Primer of Public Relations Research Best Price: $39.20 this book is perfect to that research is very important tool for public relations practioners ....	Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry Best Price: $6.58 This book is like a Michael Moore movie. Like it or hate it, you'll find that the topics this...	On Deadline: Managing Media Relations Best Price: $21.02 If you could read only one book about media relations, this would be it. It's comprehensive,...	Making News: A Straight-Shooting Guide to Media Relations Best Price: $10.43 I liked this book because it was extremely helpful, low-cost and also concise and to the point....	The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books) Best Price: $20.00 I just started reading this book and currently only on pg 45. The amount of useful information...

Public Relations: A Values-Driven Approach, Cases Edition (3rd Edition) Best Price: $43.25 This book really encompasses the concept of public relations in our modern day world and...	Public Relations Today: Managing Competition and Conflict Best Price: $65.96	Destination Branding for Small Cities Best Price: $16.15 Why pay a university thousands of dollars to take a branding class when this book sums it up...	How to Click With Everyone Every Time Best Price: $8.64 Very badly written, not really practical. I'de recommend Dale Carnegie's "how to win...	Get Noticed... Get Referrals: Build Your Client Base and Your Business by Making a Name For Yourself Best Price: $8.94 This book is likely going to be helpful to someone who just does not know great service skills....

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