Principles of Marketing, 12th Edition

Principles of Marketing, 12th Edition
by Philip Kotler, Gary Armstrong

Principles of Marketing, 12th Edition
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Book Summary Information

Author: Gary Armstrong, Philip Kotler
Edition: Hardcover
Published: 2007-03-09
ISBN: 0132390027
Number of pages: 736
Publisher: Prentice Hall
Accessories:

Book Reviews of Principles of Marketing, 12th Edition

Book Review: Good Seller
Summary: 3 Stars

The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover.

Summary of Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

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