Pricing Photography: The Complete Guide to Assignment & Stock Prices
by Michal Heron, David MacTavish
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Book Summary Information
Author: David MacTavish, Michal HeronEdition: Paperback
Published: 2002-01-01
ISBN: 1581152078
Number of pages: 160
Publisher: Allworth Press
Book Reviews of Pricing Photography: The Complete Guide to Assignment & Stock Prices
Book Review: Crucial
Summary: 5 Stars
I can't encourage you enough to know the information in this book. There are even forms in the back for you to use when billing people. The last time I brought my invoice to someone they responded about how professional it was. Read this before you start making mistakes that will become very costly to you and your business!
Summary of Pricing Photography: The Complete Guide to Assignment & Stock Prices
With the over 50 at-a-glance pricing charts that this smart companion offers, photographers are sure to tailor their pricing to any sales or licensing situation, including new media and niche market deals. Plus, this classic trade reference tool provides a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.PRICING PHOTOGRAPHY enables photographers and photography buyers to * know which fees and expenses may influence the price of a picture or licensing deal
* structure prices to fit any type of market and usage
* respond to offers/demands professionally and from a position of strength
* define prices in a way that guarantees long-term profitability
* negotiate with an understanding for the other side's needs and goals
* create up-to-date model releases, contracts and other legal documents, based on the legal forms included in this book.
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