Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time

Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time
by Howard Schultz, Dori Jones Yang

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Book Summary Information

Author: Dori Jones Yang, Howard Schultz
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1999-01-13
ISBN: 0786883561
Number of pages: 368
Publisher: Hyperion

Book Reviews of Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time

Book Review: Fascinating Story- Great Advice
Summary: 5 Stars

I highly recommend this book to all new entrepreneurs and those interested in learning how successful companies are formed. I also know there are alot of people out there who hate Starbucks simply because it exists and succeeded- I challenge you to read this book. The business was created from the ground up by passion and perseverence, and it deserved to succeed, and I hope it continues to succeed for a very long time.

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Summary of Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time

Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

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