Photographers Market Guide to Building Your Photography Business
by Vik Orenstein
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Book Summary Information
Author: Vik OrensteinEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2004-04-26
ISBN: 1582972648
Number of pages: 320
Publisher: Writers Digest Books
Book Reviews of Photographers Market Guide to Building Your Photography Business
Book Review: Did an editor even proofread this book?
Summary: 2 Stars
While the subjects covered in this book aren't exhaustive by any means, I was more bothered by the lack of proper editing. Blatant misspellings ("fiftenn-plus years in the business"), missing quotation marks, incorrect punctuation, and bad grammar make this book difficult to take seriously.
Subject-wise, the author just doesn't go into enough detail to make this book worth reading. She brings up important subjects, but doesn't explain or define the terms. For example, in chapter nine, the author discusses protecting copyrights. She advises not to "give away the intellectual property farm," but doesn't explain how photographers are giving away their copyrights. Perhaps she assumed that a photographer would already know what he or she needed to know about copyrights before reading this book. She would be wrong. After reading a chapter, I have to resort to looking up information online to fill in the gaps.
I don't recommend this book. Please don't use it for a class. It was a waste of my money.
Summary of Photographers Market Guide to Building Your Photography Business
Displaying the same wit and charm that made her Creative Techniques for Photographing Children a commercial success, Vik Orenstein shoots straight with photographers on what it takes to build a successful photo business. She combines big-picture thinking with a soft touch to deliver sound, practical advice on such core topics as developing a marketing plan, building a clientele, networking and maintaining creative fulfillment.The guide is a major asset for: - Amateurs seeking a friendly overview of the business - Established photographers delving into a new niche - Freelancers interested in selling stock - Photographers starting their own studio
At 320 pages, the book's simultaneous deep and broad treatment makes it an excellent companion to the business-focused introduction found in Photographer's Market. Vik also covers such important specialties as wedding, commercial and nature photography in individual chapters and frequently complements her own advice with that of industry experts.
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