Persuasion: Reception and Responsibility, 8th Edition
by Charles U. Larson
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Book Summary Information
Author: Charles U. LarsonEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1998-06-01
ISBN: 0534522815
Number of pages: 415
Publisher: Wadsworth Pub Co
Summary of Persuasion: Reception and Responsibility, 8th Edition
Presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway. The text's multi-chapter focus on language and critical thinking is combined with verbal and visual examples of persuasion in action. Woven throughout this framework, the author provides coverage of persuasion theory, research, and ethics and repeatedly relates this back to the theme of the book - the development of critical consumers of all forms of persuasion.Psychology & Counseling Books
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