POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME

POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME
by Howard Schultz, Dori Jones Yang

POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME
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Book Summary Information

Author: Dori Jones Yang, Howard Schultz
Edition: Paperback
Audio: English (Published)
Format: Bargain Price
Published: 1999-01-13
ISBN: N/A
Number of pages: 368
Publisher: Hyperion

Book Reviews of POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME

Book Review: Howard Schultz Shows How Purpose and Passion Drive Success
Summary: 5 Stars

While researching my second book, Motivate Like a CEO, Communicate Your Strategic Vision and Inspire People to Act, I happened to pick up this book, and it helped me understand something very important. Effective leaders are those who have a powerful purpose -- and communicate with passion. That's Howard Schultz. All of us work for a paycheck but long for a purpose. Leaders with a purpose inspire everyone around them. Read this book and learn how to build a great company with purpose and passion. You'll be inspired by Schultz's story and look at every obstacle as an opportunity.
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Summary of POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME

The chairman and Chief Executive Officer of Starbucks tells how he and his team built a small Seattle company into a nationwide business phenomenon through such anti-corporate principles as community-mindedness and employee-ownership. $300,000 ad/promo. Tour."
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."

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