POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME
by Howard Schultz, Dori Jones Yang
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Book Summary Information
Author: Dori Jones Yang, Howard SchultzEdition: Paperback
Audio: English (Published)
Format: Bargain Price
Published: 1999-01-13
ISBN: N/A
Number of pages: 368
Publisher: Hyperion
Book Reviews of POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME
Book Review: inspiring book
Summary: 5 Stars
I read many company books. This is one of the gems. Howard did a fantastic job in writing the history of Starbucks, its root, its spirit, and its amazing achievement.
There have been many coffee vendors. Starbucks sprinted from the pack. It actually revolutionized the coffee industry. While the business world has been looking for the next new hi-tech inventions, Howard creatively rejuvenated the coffee drinks by relentlessly pursuing the quality the culture and the experience. He did the mission-impossible in such a traditional industry. After reading this book, you will never look at Starbucks the same way. Yes, you realize that passion and quality can make a huge difference in this crowded world.
Summary of POUR YOUR HEART INTO IT: HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME
The chairman and Chief Executive Officer of Starbucks tells how he and his team built a small Seattle company into a nationwide business phenomenon through such anti-corporate principles as community-mindedness and employee-ownership. $300,000 ad/promo. Tour."Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."
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