Operation China: From Strategy to Execution
by Jimmy Hexter, Jonathan Woetzel
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Book Summary Information
Author: Jimmy Hexter, Jonathan WoetzelEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-12-18
ISBN: 1422116964
Number of pages: 288
Publisher: Harvard Business School Press
Book Reviews of Operation China: From Strategy to Execution
Book Review: OPERATION CHINA: FROM STRATEGY TO EXECUTION
Summary: 5 Stars
Hexter and Woetzel's Operation China is a gem for its forward looking, practical advice for companies operating in China. This book lends C-level executives insight into not only what processes and practices will drive China, but also forces behind global competition in the future. Instead of simply another retrospective on China, or basics of doing business in China; Operation China innovatively stands apart as a practical guide on how a business should approach the unique nuances of China, and how to understand the new competitive forces that are increasingly at work in today's global business environment. As the by-line of the book reflects, it does an admirable job bringing the reader through achieving success for your business all the way from "Strategy to Execution."
Operation China is essential reading not only for successfully operating inside China; but also for how a company's China operations can be used as a tool in order to achieve more success outside of China. It will be a wake up call to those still laboring under the misguided impression of how simply being in China is enough - and the misguided belief that solely importing complete systems developed elsewhere and for different markets is sufficient. Hexter and Woetzel explain not only is world class execution necessary to win in China, but a company must also adopt their systems for China to be truly successful. The combination of adapting outside systems and processes to China, in conjunction with practices and processes that are hallmarks in other competitive markets, will result in innovation in such systems and processes and make them even better for a more competitive advantage. The resulting innovation may in turn be exported back to the global market. In other words, part of a company's competitive strength can indeed come from innovations developed when seeking to achieve world-class execution within China, and then taken to make the company stronger globally outside of China. Such world class execution will be needed in order to succeed in both China and the global market.
The book is organized in an extraordinarily helpful and practical way. It begins with two chapters on why "Good enough is no longer enough in China", and the changing rules to achieve business success and world-class execution in China. Part two of the book is organized by subject matter, allowing the busy executive to read the most relevant and helpful portions for their business - whether it be marketing, distribution, the war for talent, or a number of other helpful topics. Finally, the book concludes by focusing on the future of business in China, including the predicted significant wave of future merges and acquisitions. I think the title of the last chapter says it all "Win in China - or Lose Everywhere."
The sophisticated and well-written analysis by these two talented long time China consultants provides the necessary overview and advice that will provide any executive a competitive advantage to both win in China and the rest of the world - and indeed, as the book explains, this success between operations in China and globally is now strongly and unavoidably linked. Operation China is leading the way towards the new wave of how doing business in China must be viewed, and is highly recommended reading for executives in China, or for those simply interested in the future of global competition.
Mark R. Williams,
DLA Piper UK LLP - Beijing Managing Partner
Summary of Operation China: From Strategy to Execution
China has matured as a market and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn t matter as much as privileged access through government and partner relationships.Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution: effectively and efficiently developing, marketing, producing, and channeling goods to customers and growing and retaining a talent base.
In Operation China, Jimmy Hexter and Jonathan Woetzel explain how you can achieve superior execution in China through operations including talent management, product development, information technology, procurement, supply-chain management, manufacturing, and sales, marketing, and distribution.
Based on over two decades of consulting experience for both local and multinational operations in China and extensive research on what drives success in operating in China, this book helps you get your operations right in the new competitive arena defining China today.
"It wasn't long ago when 'good' was good enough to win in China. No longer. Today, it's all about world-class execution. Jimmy Hexter and Jonathan Woetzel draw on their intimate knowledge of China to provide specific, real-world advice for all foreign companies operating in China today."
--Rick Wagoner, Chairman and CEO, General Motors Corporation
"Few Western companies have truly cracked the code on how to successfully turn a China strategy into a winning China business operation. Operation China nails down the key aspects of running businesses in China has no other book has."
--William Amelio, CEO, Lenovo
"If you are a global player, Operation China provides invaluable guidance and insight on translating China opportunities into results. If you're not a global player, but are impacted by companies that are, Operation China is a window into the source of your competitive weakness."
--Robert Holland Jr., Director at YUM! Brands, Inc.
"As trade between China and the United States has exploded, the gap has widened between companies taking full advantage of this opportunity and those left behind. Hexter and Woetzel have put their finger on what every executive must focus on to succeed."
--Ambassador Charlene Barshefsky, former US Trade Representative and Senior International Partner, WilmerHale
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