Ogilvy on Advertising
by David Ogilvy
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Book Summary Information
Author: David OgilvyEdition: Paperback
Published: 1985-03-12
ISBN: 039472903X
Number of pages: 224
Publisher: Vintage
Book Reviews of Ogilvy on Advertising
Book Review: fun read
Summary: 5 Stars
Some of his designs may seem old fashioned looking (hey! these are from the 60s thru the 80s)... but the elements of design still hold. A lot of his basic advertising and customer relations advice are solid. Obviously some of it may or may not hold as strong in today's mobile media market but again the basic tenets still ring true. I really enjoy his humor and his "tell it like is" tone- I recommend this book to everyone- from fellow graphic designers to anyone looking for a smart read. Enjoy it!
Summary of Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.General Books
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