Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
by Geoff Livingston, Brian Solis

List Price: ~~$14.95~~
Our Price: $8.87
You Save: $6.08 (41%)
Availability: Usually ships in 1-2 business days
Buy Used: from $8.62 (click here)
Category: Book
See more book details and other editions

Compare Prices for Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

Buy this book at online book store in your country
Canada | UK | Germany | France

Book Summary Information

Author: Brian Solis, Geoff Livingston
Edition: Paperback
Published: 2007-11-12
ISBN: 0910155739
Number of pages: 160
Publisher: Bartleby Pr

Book Reviews of Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

Book Review: A wake-up call to PR and marketing practitioners
Summary: 5 Stars

Marketing and PR professionals who successfully make the transition to the world of social media have learned that "participation is marketing," and that's the theme of this book.

Geoff Livingston and Brian Solis have teamed up to offer a punchy little book that's packed with insights into the principles that can guide communicators into, and through, the increasingly diverse and changing marketing environment. They offer organizations and executives a foundation to help create social media strategies for their companies.

A key point: There is no more 'audience.' There are, instead, communities. By participating in online communities communicators can learn what the community wants and likes, and can create content that's most valuable to it. The take away from this book: build value for your community, and work for them.

While PR 1.0 was all about controlling the message and broadcasting it, PR 2.0 encourages communicators to spark conversations to help people solve problems and discover new solutions.

Marketing and PR professionals must create value for their communities: material they find worthwhile. This requires a) knowing what the community wants, b) understanding the intrinsic value the company has to offer, and c) being creative enough to deliver this value in a way that's interesting and compelling.

Write your own review

All Now Is Gone: A Primer on New Media for Executives and Entrepreneurs Customer Reviews

Summary of Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

General Books

Book Subjects

Most talked about in A Musicians Guide To Understanding The "New" Music Business

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
by Timothy Ferriss
Crown; Published: 2007-04-24; Hardcover; Book
Best price: $11.03
Price in other shops: ~~$19.95~~

MySpace Music Marketing: How to Promote & Sell Your Music on the World's Biggest Networking Web Site
by Bob Baker
Bob Baker; Published: 2006-07-01; Paperback; Book
Best price: $14.95
Price in other shops: ~~$24.95~~

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
by T. Harv Eker
Collins Business; Published: 2005-02-15; Hardcover; Book
Best price: $3.65
Price in other shops: ~~$21.95~~

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael E. Gerber
HarperCollins; Published: 1995-04-12; Paperback; Book
Best price: $7.74
Price in other shops: ~~$16.95~~

Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget (Revised & Updated)
by Bob Baker
Spotlight Publications; Published: 2007-04-02; Paperback; Book
Best price: $21.89
Price in other shops: ~~$29.95~~

Meatball Sundae: Is Your Marketing out of Sync?
by Seth Godin
Portfolio Hardcover; Published: 2007-12-27; Hardcover; Book
Best price: $12.90
Price in other shops: ~~$23.95~~

All You Need To Know About the Music Business: 6th Edition
by Donald S. Passman
Free Press; Published: 2006-11-14; Hardcover; Book
Best price: $12.47
Price in other shops: ~~$30.00~~

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
by Geoff Livingston, Brian Solis
Bartleby Pr; Published: 2007-11-12; Paperback; Book
Best price: $8.95
Price in other shops: ~~$14.95~~

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
by David Meerman Scott
Wiley; Published: 2007-06-04; Hardcover; Book
Best price: $13.50
Price in other shops: ~~$24.95~~

Music Success In Nine Weeks
by Ariel Hyatt
Ariel Publicity; Published: 2008-06-20; Paperback; Book
Best price: $34.99

Similar Books and other products

Here Comes Everybody: The Power of Organizing Without Organizations
by Clay Shirky
Penguin Press HC, The; Published: 2008-02-28; Hardcover; Book
Best price: $13.93
Price in other shops: ~~$25.95~~

Wikinomics: How Mass Collaboration Changes Everything
by Don Tapscott, Anthony D. Williams
Portfolio Hardcover; Published: 2008-04-17; Hardcover; Book
Best price: $13.96
Price in other shops: ~~$27.95~~

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
by Kevin Lee, Steve Baldwin
Easton Studio Press; Published: 2007-10; Hardcover; Book
Best price: $10.95
Price in other shops: ~~$24.95~~

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
by Joseph Jaffe
Wiley; Published: 2007-10-19; Hardcover; Book
Best price: $11.24
Price in other shops: ~~$29.95~~

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
by Garr Reynolds
New Riders Press; Published: 2008-01-04; Paperback; Book
Best price: $17.44
Price in other shops: ~~$29.99~~

Marketing to the Social Web: How Digital Customer Communities Build Your Business
by Larry Weber
Wiley; Published: 2007-06-22; Hardcover; Book
Best price: $13.40
Price in other shops: ~~$24.95~~

The New Influencers: A Marketer's Guide to the New Social Media
by Paul Gillin
Quill Driver Books; Published: 2007-04-15; Hardcover; Book
Best price: $15.44
Price in other shops: ~~$25.00~~

Meatball Sundae: Is Your Marketing out of Sync?
by Seth Godin
Portfolio Hardcover; Published: 2007-12-27; Hardcover; Book
Best price: $12.89
Price in other shops: ~~$23.95~~

Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li, Josh Bernoff
Harvard Business School Press; Published: 2008-04-21; Hardcover; Book
Best price: $16.75
Price in other shops: ~~$29.95~~