Nobody Moved Your Cheese!
by Ross Shafer
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Book Summary Information
Author: Ross ShaferEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2003-02
ISBN: 1553956583
Number of pages: 202
Publisher: Trafford Publishing
Book Reviews of Nobody Moved Your Cheese!
Book Review: Great book -- as is everything Ross produces
Summary: 5 Stars
Ross is piss-your-pants funny. We hired him for a corporate celebration and he had everyone rolling in the aisles (with the exception of a small band of disgruntled employees who didn't appreciate his message that everyone needs to have a better attitude rather than playing the victim).
I wrote about Ross in my recent book on marketing, Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book, Practical advice from the inventor of print-on-demand (POD) publishing, and this is the excerpt...
Consider also that publishing a book can dramatically change a related
product or service. Ross Shafer is a six-time Emmy Award-winning
comedian and TV host. He regularly gives keynote
speeches at conferences and he coaches the sales
teams for major corporations. Yet, Ross knew something
was missing from his total offering - people expected
him to have a book.
Ross chose to independently publish because he
could control the content, design and distribution,
while meeting a tight timeline. Nobody Moved Your Cheese! [isbn
1553956583] is Ross's wacky spoof on the self-help industry.
Now, when responding to corporate event planners, Ross sends a
sampler video plus a copy of his hilarious book. Many corporate event
planners want attendees to have a gift souvenir - and the star presenter's
book is a natural giveaway. Of course, Ross is happy to sell hundreds of
copies at a time to the event sponsor!
Ross's book became an important part of a larger product and can
be used as a publicity tool and a sales promotion.
(Like I said, Ross is great at everything he does, whether that is comedy or marketing. I'm a big fan.)
Summary of Nobody Moved Your Cheese!
After reading this book, you will never feel insecure about your career decisions ever again.Motivational Books
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