No Logo: No Space, No Choice, No Jobs by Naomi Klein
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Book Reviews of No Logo: No Space, No Choice, No Jobs
Book Review: Painful But Necessary
Summary: 4 Stars
Since I work in marketing research I guess I shouldn't wish for the destruction of all brands. But I would definitely be more than happy to change careers if it meant I got to see Nike, Monsanto, Walmart and all the other destroyers of our (world) society topple.
The only reason this book didn't get 5 stars is that it made me so angry and made me feel so helpless. Don't get me wrong, Ms. Klein also adds a healthy dose of optimism about how "the movement" has evolved and continuously found new ways to out companies for their misdeeds. It was also very enjoyable to see how corporate missteps caused them even more grief (and millions of dollars). McDonald's execs saying, "Coke is healthy, it has water in it." made me smile for days.
So if you're a devout capitalist I would say this book's probably not for you. But if not, you'll get a good idea what's happening so that the richest 10% of the world can be super-consumers of cheap branded products. I'm motivated now to go to my (extremely liberal) church and give a presentation so that we can (collectively) give some of these corporations a little kick in the bottom line.
Book Review: No Logo=kind of out of date and a big read
Summary: 3 Stars
No Logo is a book about the capitalist takeover on the world. For me I was real excited to read up on how the corporate world is screwing us over taking up every nook and cranny of the public and private space. The brand is almighty, and everyone without a keen eye worships the brand (ie Nike). Its a bit out of date because there are newer ways for the brand to seep into the public conciousness that aren't explained obviously before cell phones got bigger and with the popular explosion of online streaming video.
I didnt find it too relevant to today, and some of it was hard to understand, and the more it got deeper into the politics of injustice of the brands, it got harder to read. It felt like a constant bash through my head about the evils of corporations and halfway through I felt like "okay! brands are evil, the corporations are taking over, what can I do?" Although I did find it informative on what exactly IS going on behind closed doors. I wish Ms. Klein would do an update on a blog about the current world. However if you're new to things like this its a good read, if you're a little more up and up on the politics beforehand.