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Winner of International Automotive Media Silver Award 2010

 

It was a driver's dream: Along with the full factory warranty, your car came with a guarantee of 11.5-second quarter-mile times. It was also Joel Rosen's dream, and in 1964, he set out to make it a reality. First he built fast cars. Then, taking a page from Ford's "win on Sunday, sell on Monday" strategy, he built a reputation by beating all comers on drag strips and in street races. By 1967, Rosen's Motion Performance was the place to go if you wanted a true muscle car?and, if you ordered a Baldwin-Motion Chevrolet, a muscle car with a full factory warranty. Motion Performance tells the inside story of how it all happened. Brilliantly illustrated with period pictures and modern color photos, the book takes readers along as Cobras, Chevrolets, Oldsmobiles, even Volkswagen Beetles roll into the shop to get torn down and rebuilt into cars unbeatable on the streets and drag strips. Marty Schorr gives a first-hand account of seven years of high-performance life--and of how it all came to a screeching halt at the hands of the U.S. Department of Transportation and the Environmental Protection Agency. A once-in-a-lifetime tale of power and speed, told by one of the principals who put that performance within reach, Motion Performance makes the story of a briefly and thrillingly lived dream available to everyone.