Mindless Eating: Why We Eat More Than We Think
by Brian Wansink
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Book Summary Information
Author: Brian WansinkEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-08-28
ISBN: 0553384481
Number of pages: 304
Publisher: Bantam
Book Reviews of Mindless Eating: Why We Eat More Than We Think
Book Review: Great book, with actual new information!
Summary: 5 Stars
I've read practically every book on dieting ever printed, and this is the first book to offer the novel proposition that you can actually trick yourself into eating less and losing weight in the process. Brian Wansink is a researcher with years and years of study under his belt. He examines what we eat, why we eat, why we eat the amounts that we do, how environment affects our eating habits--all of which occurs below the level of consciousness. It's a fascinating study of the human mind, and all along the way, he offers tips on how to "trick" yourself into eating less, effortlessly. Some of them are pretty well known--smaller plates mean smaller amounts of food--but he also explains why the "economy" of buying in bulk may not be an economy at all. The book is crammed with lots of helpful, NEW information, written in an easy-going, easy-to-read style. Treat yourself to this book.
Summary of Mindless Eating: Why We Eat More Than We Think
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating-or why you're even eating at all.. Does food with a brand name really taste better?
. Do you hate brussels sprouts because your mother did?
. Does the size of your plate determine how hungry you feel?
. How much would you eat if your soup bowl secretly refilled itself?
. What does your favorite comfort food really say about you?
. Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to lose-instead of gain-ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office-even at a vending machine-wherever you decide to satisfy your appetite.
From the Hardcover edition.
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