Mindless Eating: Why We Eat More Than We Think
by Brian Wansink
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Book Summary Information
Author: Brian WansinkEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-08-28
ISBN: 0553384481
Number of pages: 304
Publisher: Bantam
Product features:
- ISBN13: 9780553384482
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Book Reviews of Mindless Eating: Why We Eat More Than We Think
Book Review: A wonderful and powerful book
Summary: 5 Stars
This book is well researched and written as far as it goes in a very breezy and engaging style despite the solid scientific research behind it. If there is a take-home message, it is that we are prey to many subtle influences that modify our eating habits, and that becoming aware of those influences may enable us to effortlessly reduce our caloric intake just enough to lose some weight. It would probably be most helpful to someone who has slowly and mysteriously gained weight who can't quite figure out why. Unfortunately, although it was an easy read and I read every word, I don't think any of it will be useful to me, one those yo-yo dieter types who knows exactly how many calories I eat. In fact, reading it made me think about my favorite comfort foods, foods I had not been eating for weeks and the more I read, the more I wanted them, so I wound up getting what I wanted and, unfortunately, eating more than I would have liked, despite the fact that I had not bought giant quantities or left them out where they were visible. Just thinking about them long enough was enough to do it. So the book was counterproductive for me.
Update 3 weeks later - Three weeks after reading this book it has changed my life. Not in and of itself, but because it led me to change my whole way of eating when I also found the No S Diet, which is heavily influenced by the research in this book. Much of what I read has stayed with me, and I have found myself returning to it periodically. The bottom line - eat 3 meals a day and pre-plate what you eat, even if only in your own mind when it would not be appropriate. No S in a nutshell is 3 meals a day, each of which fits on a single plate (size of plate up to you) and is plated out in advance, with no seconds, no snacks, and no sweets except (sometimes) on days of the week that start with S. Worth buying the No S book and checking out the wonderful website. The No S Diet: The Strikingly Simple Weight-Loss Strategy That Has Dieters Raving--and Dropping Pounds
But the credit for much of No S goes to Wansink and this book. It's an easy read and well worth the time.
Summary of Mindless Eating: Why We Eat More Than We Think
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you?re eating, what you?re eating?or why you?re even eating at all.? Does food with a brand name really taste better?
? Do you hate brussels sprouts because your mother did?
? Does the size of your plate determine how hungry you feel?
? How much would you eat if your soup bowl secretly refilled itself?
? What does your favorite comfort food really say about you?
? Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He?s spent a lifetime studying what we don?t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the ?bottomless soup bowl,? Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the ?hidden persuaders? used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the ?mindless margin? to lose?instead of gain?ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office?even at a vending machine?wherever you decide to satisfy your appetite.
From the Hardcover edition.
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