Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
by Frans Johansson

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Book Summary Information

Author: Frans Johansson
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2006-08-30
ISBN: 1422102823
Number of pages: 207
Publisher: Harvard Business School Press

Book Reviews of Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Book Review: Excellent insights for entrepreneurial minded folks
Summary: 4 Stars

I think the basic premise is solid--your best chances of true innovation come from the "Intersection." It's something I had known before--I often look for lessons from other industries, to see how they apply to mine. But he expanded the concept to go beyond cross-industry pollination, to include intersections between business and biology and other less obvious combinations. The first half of the book was a real page turner. Second half slowed down--a bit of re-hashing, and overly detailed explanations for some obvious ideas. Still, overall an excellent book that I will recommend to others.

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Summary of Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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