Media/Society: Industries, Images, and Audiences
by David Croteau, William Hoynes
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Book Summary Information
Author: David Croteau, William HoynesEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1997-01
ISBN: 0803990650
Number of pages: 344
Publisher: Pine Forge Pr
Book Reviews of Media/Society: Industries, Images, and Audiences
Book Review: Life in all its strangeness
Summary: 5 Stars
Unquestionably, the strength and courage shown by the modern day media has been the sole driving force in bringing forward the various viewpoints that would eventually change the world for better. It is like the words - "It sometimes takes a stranger for us to be able to look into justices' beautiful eyes". That is true at so many levels, both at an individual and personal level but also in terms of the relationship between the citizens of this world and the media. And therein lies the genesis of everlasting love as well, no matter how much doubt is cast by slander. However human nature is strange in that one often ends up hurting the most those that they actually love dearly. Words, in that context, are also strange since they can be sometimes be so vitriolic, if not being utterly cruel. There once was an ordinary man who sat in his home looking at his television screen, as if looking through it and asked for forgiveness and hoped that one day he would be forgiven by everyone he hurt. It was at times like this that he wished he could get himself to walk away from the television and return to his ordinary world of man and machines or even to his essence, not out of fear of retaliation but out of the pain he kept causing others. After all he was just a human being! He was such a person who could see the truth in every perspective and ideology and at the same time felt that the modern world would be writing its epitaph if it did not bravely face the reality of the every changing world. It was something as simple and pure as seeing the truth in the different ways of life chosen by different human beings who lived on this land even if he did not agree with all viewpoints. It is like being able to walk in every stranger's shoes and realizing that in essence some face of the ultimate truth shows itself no matter how different this truth looks at face value. It is analogous to the different faces of a diamond and that it would take a miracle to be able to see these myriad, if not infinite, faces of the same diamond in one glimpse. In this regard, the narrower the tunnel vision, the more mistrust there is against other viewpoints. That is the essence of life. Well, what can you say other than - "shine on you crazy diamond..."
Summary of Media/Society: Industries, Images, and Audiences
For use in Media and Society courses offered in Sociology or Communication/ Journalism Schools and Departments. Also for use in American Society courses and/or Introduction to Mass Communication courses. *Focuses on the big picture, examining relationships between the various components of the media process. The emphasis is on understanding the mass media, in all their complexity, in social terms. *Emphasizes an integrated approach to studying mass media of all types. The authors explore both different dimensions of the media process (production, content and audiences) and the different types of media (film, music, news, television, books, the Internet). *Demonstrates how social, economic and political forces have shaped the development and approach of technology. What is New to this Second Edition? *New lists of Internet resources added in the text and appendix. *Presentation of media ownership patterns is updated. Authors show who owns what and explore the social significance of these recent developments. *Extensive coverage on the new regulations of the Telecommunication Act of 1966 and their significance for media owners and media audiences. ?Croteau and Hoynes have written the clearest, most comprehensive, and useful textbook I?ve seen on the media, American society, and their interconnections. As sage as it is thoroughgoing, it serves as an encyclopedic reference book as well as a cogent summation of what scholars know. My congratulations to the authors.? --Todd Gitlin, author of the The Twilight of Common Dreams, The Sixties, and Inside Prime Time, and Professor of Culture, Journalism and Sociology at New York University ?The content of this book is exactly what the more medium-centric mass media books do not address - the interaction of the media industry and society.? --Kent Kedl, School of Journalism and Communication, University of Minnesota ?I have been dissatisfied with the primary texts available for my Culture and Mass Media course because none help my students think critically about the subject. I am thrilled to learn that Croteau and Hoynes? text elaborates the type of framework that I had attempted to develop in previous classes...The emphasis upon multiple arenas of analysis, social relations, and concern with examining both agency and constraint...make this book a ?best fit? for the course.? --Jane Duvall Downing, University of Missouri-Columbia ?At last I?ve found a textbook I?m happy to use in my undergraduate course on the sociology of media. Media / Society does a great job of presenting the theories and information I want my students to learn, and it?s well written, too.? --Gaye Tuchman, Sociology Department, University of Connecticut ?The most comprehensive and insightful book on the role of media in life and society. If students, scholars, and all those concerned about our culture had to pick one book to enlighten and inform them, this would be the book.? --George Gerbner, Dean Emeritus, The Annenberg School for Communication, University of PennsylvaniaGeneral Books
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