Media Research Techniques
by Arthur Asa Berger
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Book Summary Information
Author: Arthur Asa BergerEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1998-05-05
ISBN: 0761915370
Number of pages: 184
Publisher: Sage Publications, Inc
Summary of Media Research Techniques
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.Words & Language Books
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