Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
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Book Summary Author: Seth Godin Edition: Hardcover Audio: English (Original Language); English (Unknown); English (Published) Published: 2007-12-27 ISBN: 1591841747 Number of pages: 256 Publisher: Portfolio Hardcover |
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Book Reviews of the Meatball Sundae: Is Your Marketing out of Sync?
Customer Review: Meatballs Belong on a Plate of Spaghetti
Summary: 5 Stars
Seth Godin has the uncanny presence to write what most marketers won't. Seth gives us examples where "New Marketing" works. He shows us why "Old Marketing" is fading because consumers are so good at ignoring ads and blocking out other unwanted marketing interruptions (see his ROI on direct mail v. real opt-in email). Seth also makes predictions (a marketplace with more personally tailored choices, better service, happier customers). So what's a meatball sundae? It's topping a bowl of meatballs (Old Marketing and mass-consumed products) with whipped cream and a cherry (New Marketing such as blogs and podcasts). What do you get? Heartburn, and not much else. After reading this book, you'll be challenged to think about your marketing and how to create true sundaes that are in sync with your products and customers. They'll tell you what they want if you let them. They already are through Internet searches and near-instaneous sharing of information. New Marketing is not going away. Continue to spam and yell at consumers through Old Marketing tactics at your own risk. Consumers have already been liberated.