Meatball Sundae
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Book Summary Information
Reader: Seth GodinEdition: Music CD
Format: Audiobook, Unabridged
Published: 2007-12-27
ISBN: 159887103X
Publisher: HighBridge Company
Book Reviews of Meatball Sundae
Book Review: I high-lighted almost the entire book
Summary: 5 Stars
If you are into the Future of Marketing do yourself a favor and get this book. I read a lot of books and this is one of the best marketing books I have ever gad the pleasure to gobble up while on some airplane going from one speaking gig to another. To illustrate: I am pretty ruthless with my high-lighter in one hand, and pen in the other, and by the time I am through I can always tell which book really got me going, simply by the amount of high-lighting I have done (or not, in most cases). And my copy of Meatball Sundae was YELLOW, all the way through. Every single page a real keeper, with morsels such as "Coca Cola is no longer the most popular soft drink in the country. The most popular drink is "Other", none of the above. The mass of choices defeats the biggest hits." and "The 'operating system' for marketers is now fundamentally changing. It doesn't matter how big your market share is today. If your product and your marketing are optimized for the older model, you will be defeated by the relentless tide of the New Marketing and the products and services that are designed for it"
Plus I love his writing: easy to read, to the point, structured paragraphs, clear. So, for once, forget the feeds, the tweets, the podcasts... read a book. This book.
Summary of Meatball Sundae
Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a website's home page anymore; they go in the back door, to just the place Google sent them.
New Marketing, whose tools include things like MySpace, You Tube, websites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess.
In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.
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