McLibel: Burger Culture on Trial
by John Vidal
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Book Summary Information
Author: John VidalEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 1997-11-01
ISBN: 1565844114
Number of pages: 354
Publisher: New Press, The
Book Reviews of McLibel: Burger Culture on Trial
Book Review: Little People vs. Corporate Giant
Summary: 4 Stars
It all began with a pamphlet entitled "What's Wrong with McDonald's?" that led to the longest trial in British history. The trial was a David vs. Goliath - five members of London Greenpeace against McDonalds.
Accused by McDonalds of libel, two activists held their ground and proceeded with the trial. The activists believed that McDonalds exploited children, depressed wages, leveled South and Central American rain forests and subjected its cattle and chicken to mass slaughters.
Without benefit of a lawyer or funds from legal aid, Helen Steel and Dave Morris acted as their own attorneys in facing McDonalds' legal teams. British libel law required that Steel and Morris prove the accuracy of virtually every statement made in the flyer.
Unfortunately, the judge found that Helen and Dave had not proved the allegations against McDonald's. But they had shown that McDonald's does exploit children with their advertising, falsely advertised their food as nutritious and are culpably responsible for cruelty to animals reared for their products. In the end, the two were ordered to pay but McDonald's dropped the claim and left with a very tarnished image.
Summary of McLibel: Burger Culture on Trial
McLibel is the unlikely but true story of how a pamphlet called "What's Wrong with McDonald's?" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multibillion-dollar corporation against two jeans-clad members of London Greenpeace who defended themselves against the best powdered-wig lawyers McDonald's could buy.Company Profiles Books
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