Marketing for the Legal Nurse Consultant
by Betty Joos, John Joos
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Book Summary Information
Author: Betty Joos, John JoosEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2000-06-28
ISBN: 0967473004
Number of pages: 208
Publisher: Informed Decisions Inc
Book Reviews of Marketing for the Legal Nurse Consultant
Book Review: Very useful collection of information.
Summary: 4 Stars
This book is very useful to the green Legal Nurse Consultant. Very useful and mostly relevant guidance and suggestions by the authors. My only negative comment would be it is in need of a revision to bring it up to speed with the current technology available and in use by the professional audience.
Summary of Marketing for the Legal Nurse Consultant
Legal Nurse Consultants have the health/medical knowledge to provide valuable insight into medical issues of legal cases; however, most nurses don't have a clue about how to market those services. This book offers answers to their marketing problems. They will learn how to: Target attorneys that need their services; classify prospects and assess their needs; develop outstanding brochures and cover letters; use networks and networking to their advantage; be a solution to attorneys' problems; and do all this on a minimal marketing budget.General Books
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