Marketing for Managers (Orion Business Toolkit Series)
by David Mercer
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Book Summary Information
Author: David MercerEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 1999-03
ISBN: 075281382X
Number of pages: 153
Publisher: Orion
Summary of Marketing for Managers (Orion Business Toolkit Series)
'Marketing' is not a department, but an aspect of the business that every manager has a responsibility for. In today's highly competitive marketplace, the degree of marketing expertise can literally make or break both companies and the careers of those working within them. This book by a leading marketing educator and writer, provides the non-specialist with the key rules and principles of modern marketing. Moreover it shows readers how to apply these rules and principles in the work place, providing them with an important business skill to enhance their careers and performance.Marketing Books
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